A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. Some of the typical digital marketing levers we discuss are tactics such as pay-per-click and buying ads on Facebook. One of the common myths that often surfaces is the belief that Facebook is no longer a […]
A beautiful website no longer stands out among the competition. Your website needs to do more than look good to attract your audience – it needs to perform well on search engines. The integration of web design and SEO is the foundation of our website services, but unfortunately, that’s not the norm in the industry. […]
The Skagit Valley Tulip Festival is close to my heart. It was one of my first jobs back in my early 20’s! I worked as a staffer and now I’m the president of the Executive Board of Directors. When I joined the Board, I recognized some areas of improvement that could drive more tourism to the […]
Email is a marketing strategy that’s been around for decades and isn’t going anywhere. It’s a tried and true method to attract, convert, and retain customers for any business. However, many business owners get stuck on how to build an email list. So today, we want to break it down for you. We’ll discuss the […]
I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding the role of a Fractional CMO to how to get started […]
Ever felt like your business could do with a dash of marketing magic, but you’re not quite ready to take on the cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of hiring a Fractional Marketing Director. In essence, they are experienced marketers […]
Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic – data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing in SEO and branding, so any opportunity to talk shop with […]
If you’re doing research on the best places to market your B2B business, I am willing to bet you’ll come across several recommendations to build your business on LinkedIn. It’s well known that LinkedIn is a great place to meet and network with business owners and professionals, which makes it an ideal space for B2B […]
Instagram is well known as a feed of updates and content. Recommendations for how to best manage your Instagram feed are all over the map. Some people say you must post daily, others give you specific times of day to post or insist you must post more than once a day. (I don’t subscribe to […]
Mar·Com: Delivering your brand’s coordinated messaging to your target audience.
Getting the right message, in front of the right people, at the right time.
It’s what we do!
How can we help you grow your business?
Paid advertising can spark business growth, generate leads, and elevate brand awareness.
Digital Marketing & Paid Campaigns
The key to a comprehensive marketing strategy is high-quality data and analytics.
Marketing Assessment & Tailored Strategy
Pass the baton to a seasoned marketing expert and get back to what you do best.
Fractional Marketing & Consulting
SEO is the foundation of your marketing plan, ensuring you are visible in search.
Search Engine Optimization (SEO)
