You should own your digital infrastructure, most importantly your website. Some might find it surprising that businesses don’t have full control, while others might feel confused about what this statement means. Here’s where this is coming from: I was recently at a conference sharing the importance of a strategic, optimized website, and businesses approached me […]

Instagram is well known as a feed of updates and content. Recommendations for managing your Instagram feedare all over the map. Some people say you must post daily, others give you specific times of day to post, or insist you must post more than once a day. (I don’t subscribe to that last one AT […]

Many product-based businesses start on marketplaces like Etsy. It’s easy to start a shop and list products. You benefit from Etsy already being a global marketplace with loyal customers, making it appealing for beginners. However, as businesses grow, many realize they need more control, branding, and profit margins, leading them to explore e-commerce website design […]

Have you ever moved, changed your website domain, rebranded, or taken time off for the holidays? If so, did you remember to update your business listings when those changes happened?  It’s easy to forget, and can negatively impact your business without your knowledge! Google business listings require more than filling in the basic details and […]

A lot of medspa marketing strategies attract the wrong patients, like price-shoppers, deal-seekers, and one-time clients. Posting more or running ads doesn’t fix the foundational problem—messaging. Clear, intentional messaging filters in aligned patients and filters out the rest. And that’s exactly what you want! This messaging framework for medspas will help you build trust, elevate […]

A website redesign timeline feels so overwhelming because there’s just so much to think about! Between strategy, design, copy, SEO, and site build, it’s a lot for business owners to consider doing themselves. You might think outsourcing a website redesign means it will take a few weeks. In my experience, someone will always tell you […]

Have you heard people talking about organic SEO and wondered what it is? Maybe you know a little bit about SEO, but you’re not sure you completely get it. If this sounds like you, you’re in the right place!     What does SEO mean? The letters S-E-O stand for Search Engine Optimization. SEO helps […]

Selling out farm events and experiences comes down to how clearly and consistently that experience is marketed before guests ever arrive. With more families, travelers, and locals seeking meaningful, hands-on experiences, agritourism businesses need a marketing approach that builds excitement, answers questions, and removes friction from the booking process. This agritourism marketing checklist is designed […]

If you’ve known me for very long, you’ve probably heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let marketing analytics data guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? […]

You might remember seeing Genuine Skagit Valley on the blog a few months ago. That campaign was all about paid ads, and this one is event project management for two key fundraising events for the organization that happened within three days of each other. Woods MarCom doesn’t typically offer event project management or planning as […]