If you’ve known me for very long, you’ve probably heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let marketing analytics data guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? […]

You might remember seeing Genuine Skagit Valley on the blog a few months ago. That campaign was all about paid ads, and this one is event project management for two key fundraising events for the organization that happened within three days of each other. Woods MarCom doesn’t typically offer event project management or planning as […]

Growing up in a small, agricultural community, I love working with small, local businesses and farms. It’s such a joy building a strategic digital marketing campaign to meet their unique business goals.  I was thrilled when Tulip Valley Farms reached out for help with improving brand awareness, increasing website traffic, and boosting ticket sales within […]

Many small businesses, especially e-commerce businesses, thrive on Black Friday sales. They see a huge spike in income and potentially bring in new loyal customers.  Everyone loves a deal. Offering one when people are already in a spending mindset can be what pushes them over the edge to actually purchase. But a successful Black Friday […]

A lead generation strategy needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!).  The word ‘holistic’ might make you think that you have to do everything, from social media […]

The med spa industry is super competitive, with new clinics popping up all the time. Cookie-cutter marketing—generic messaging with no personalization, ignoring SEO, running the same ads over and over—doesn’t work anymore.  Patients expect a personalized experience from the very first time they’re introduced to your brand. A custom marketing for med spa strategy is […]

Google Business Profiles are an essential component of your Local SEO strategy. Google Business Listings show up in search engine result pages (SERPs), often above optimized websites. This is particularly true for searches with navigational or transactional search intent.  The importance of Google Business listings cannot be overstated. According to recent studies: 46% of all […]

Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community.  Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]

Agritourism is a way for people to connect with the land, food, community, and culture in a memorable way. With travelers increasingly seeking local experiences, farms have a unique opportunity to stand out from traditional tourist activities.  Succeeding in agritourism takes strategic planning, a solid business plan, and a strong digital presence. And that all […]

A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]