Spending money on ads but not seeing sales/leads is one of the most frustrating marketing problems. You take a risk by paying for ads, hoping to get an influx of website traffic and leads, only to see your budget drained and crickets in inquiry submissions. It’s rarely one big mistake. Normally, a few small leaks […]

Many business owners think branding starts and ends with a logo. They invest thousands in a beautiful visual identity, launch a new website, update their social media profiles, and assume their brand is complete. But a logo alone won’t build trust, attract ideal customers, or create loyalty. There are several brand elements that encompass a […]

Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values.  I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]

Every e-commerce brand I work with eventually asks some version of the same question: which platform should we be on?  You might even be wondering if Etsy is the right option for you. And while the honest answer is that it depends on the business, after years of working across design, SEO, strategy, and custom […]

Your business can outgrow its brand long before you realize it. What once felt aligned and exciting may now feel disconnected, outdated, or unclear. Maybe your visuals no longer reflect the quality of your work, your messaging attracts the wrong audience, or your business has evolved beyond where it started. When you rebrand your business, […]

Many businesses treat marketing and PR as separate efforts—but that’s what they get wrong. Marketing and PR are actually the power duo that your company needs to grow even beyond your expectations. When integrated, marketing and PR create a powerful engine for visibility, credibility, and consistent lead generation—something every business wants and needs. Let’s deep […]

Agritourism is huge in the Skagit Valley, where I live. Farms attract many visitors each year, especially in April for the annual Tulip Festival. There are more farms than even locals know about, and sometimes that’s because farms are focusing on the wrong marketing channel. Farms often pour time into Instagram, Facebook, and TikTok while […]

Most content doesn’t rank not because it’s bad, but because it’s trying to compete for keywords that are way too broad. Think about who you’re competing with if you were trying to rank for “sneakers” — Nike, Adidas, DSW… Unless you’re as big as them, you have zero chance of beating them in search results. […]

I get the appeal of AI: faster content, lower costs, easier scaling… More businesses are relying heavily (or entirely) on AI for ads and content. But the downsides of AI that I’ve been noticing (and every consumer) is that everything is starting to sound and look the same. Businesses are working hard to differentiate themselves, […]

You should own your digital infrastructure, most importantly your website. Some might find it surprising that businesses don’t have full control, while others might feel confused about what this statement means. Here’s where this is coming from: I was recently at a conference sharing the importance of a strategic, optimized website, and businesses approached me […]