Your business can outgrow its brand long before you realize it. What once felt aligned and exciting may now feel disconnected, outdated, or unclear. Maybe your visuals no longer reflect the quality of your work, your messaging attracts the wrong audience, or your business has evolved beyond where it started. When you rebrand your business, […]

Many businesses treat marketing and PR as separate efforts—but that’s what they get wrong. Marketing and PR are actually the power duo that your company needs to grow even beyond your expectations. When integrated, marketing and PR create a powerful engine for visibility, credibility, and consistent lead generation—something every business wants and needs. Let’s deep […]

Agritourism is huge in the Skagit Valley, where I live. Farms attract many visitors each year, especially in April for the annual Tulip Festival. There are more farms than even locals know about, and sometimes that’s because farms are focusing on the wrong marketing channel. Farms often pour time into Instagram, Facebook, and TikTok while […]

Most content doesn’t rank not because it’s bad, but because it’s trying to compete for keywords that are way too broad. Think about who you’re competing with if you were trying to rank for “sneakers” — Nike, Adidas, DSW… Unless you’re as big as them, you have zero chance of beating them in search results. […]

I get the appeal of AI: faster content, lower costs, easier scaling… More businesses are relying heavily (or entirely) on AI for ads and content. But the downsides of AI that I’ve been noticing (and every consumer) is that everything is starting to sound and look the same. Businesses are working hard to differentiate themselves, […]

You should own your digital infrastructure, most importantly your website. Some might find it surprising that businesses don’t have full control, while others might feel confused about what this statement means. Here’s where this is coming from: I was recently at a conference sharing the importance of a strategic, optimized website, and businesses approached me […]

Instagram is well known as a feed of updates and content. Recommendations for managing your Instagram feedare all over the map. Some people say you must post daily, others give you specific times of day to post, or insist you must post more than once a day. (I don’t subscribe to that last one AT […]

Many product-based businesses start on marketplaces like Etsy. It’s easy to start a shop and list products. You benefit from Etsy already being a global marketplace with loyal customers, making it appealing for beginners. However, as businesses grow, many realize they need more control, branding, and profit margins, leading them to explore e-commerce website design […]

Have you ever moved, changed your website domain, rebranded, or taken time off for the holidays? If so, did you remember to update your business listings when those changes happened?  It’s easy to forget, and can negatively impact your business without your knowledge! Google business listings require more than filling in the basic details and […]

A lot of medspa marketing strategies attract the wrong patients, like price-shoppers, deal-seekers, and one-time clients. Posting more or running ads doesn’t fix the foundational problem—messaging. Clear, intentional messaging filters in aligned patients and filters out the rest. And that’s exactly what you want! This messaging framework for medspas will help you build trust, elevate […]