A local business website doesn’t necessarily need dozens of pages to be effective, but it does need the right pages to answer potential customers’ questions before they contact or visit you. Because hardly anyone will show up at your store or office without doing a little online research first. For local businesses, those pages also […]
We are just barely into fall, but I can’t help thinking about what lies ahead… We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! Which means you need a holiday marketing strategy if you plan […]
A product or service can have an impressive list of features, but that doesn’t necessarily mean your audience understands why they should care. And getting people to care and truly believe in your product or service is how you make sales. One of the most common marketing mistakes is describing what something does instead of […]
A local business website doesn’t necessarily need dozens of pages to be effective, but it does need the right pages to answer potential customers’ questions before they contact or visit you. Because hardly anyone will show up at your store or office without doing a little online research first. For local businesses, those pages also […]
We are just barely into fall, but I can’t help thinking about what lies ahead… We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! Which means you need a holiday marketing strategy if you plan […]
A product or service can have an impressive list of features, but that doesn’t necessarily mean your audience understands why they should care. And getting people to care and truly believe in your product or service is how you make sales. One of the most common marketing mistakes is describing what something does instead of […]
If you have a seasonal business, you know how important it is to capitalize on that short timeframe every year. When your business depends on visitors, it’s important to get ahead of the season so you can market to people while they’re still planning their trips, rather than after they’ve already arrived and finalized their […]
Growing up in a small, agricultural community, I love working with small, local businesses and farms. It’s such a joy to build a strategic digital marketing campaign to meet their unique business goals. I was thrilled when Tulip Valley Farms reached out for help improving brand awareness, increasing website traffic, and boosting ticket sales during […]
AI makes search visibility feel scary and impossible at times. Some people say it’s stealing all your traffic, and you can’t rely on SEO anymore. Well, I have some good news for you, friend! Generative AI impacts brand visibility, but it isn’t killing traditional search, and there are ways you can capitalize on AI. And […]
Did you know there are dozens of platforms hosting business listings online? These business listing sites power everything from voice search to online maps and more. We all think of the “big” business listing platforms: You may even have an account with each of these top platforms, managing them manually when anything changes (which is […]
Spending money on ads but not seeing sales/leads is one of the most frustrating marketing problems. You take a risk by paying for ads, hoping to get an influx of website traffic and leads, only to see your budget drained and crickets in inquiry submissions. It’s rarely one big mistake. Normally, a few small leaks […]
Many business owners think branding starts and ends with a logo. They invest thousands in a beautiful visual identity, launch a new website, update their social media profiles, and assume their brand is complete. But a logo alone won’t build trust, attract ideal customers, or create loyalty. There are several brand elements that encompass a […]
Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
