Hey there! I’m Rachael.
Looking for a Marketing Expert to build a marketing strategy as unique as your business?
EFFECTIVE marketing strategies FOR YOUR UNIQUE NEEDS
Nice to meet you!
There was a time I thought I might head to medical school… but then I learned that I can’t tolerate needles or blood!
In a left turn out of laboratory life, I discovered a great love for marketing and tech – developing data-informed marketing strategy, building digital infrastructure, leveraging AI and automation to boost efficiencies.
All those years in the lab taught me to think creatively and hypothesize, while remaining focused on accurate data and reliable systems.
Marketing Experts and Scientists go together like
I spent eight years building marketing strategy for regional healthcare systems AND NOW WORK WITH SMALL HEALTHCARE PRACTICES. So, I didn’t abandon my healthcare dreams completely…
peppermint and chocolate
It can feel impossible to manage the day-to-day of running a small business while also being the marketing expert. Even with a marketing background, staying on top of emerging trends is a full-time gig. I spent nearly two decades working inside organizations as their dedicated marketing strategist, building comprehensive marketing systems and leading high-performing marketing teams.
I can meet you where you are, and help you build a tailored road map to business growth and boosting your brand.
Tracking your data, understanding your results, and making data-informed marketing decisions are foundational elements of your marketing strategy. USER BEHAVIOR BECOMES MORE INFLUENCED BY ALGORITHMS AND DATA POINTS EVERY DAY.
I UNDERSTAND THE CHALLENGES OF SMALL BUSINESS MARKETING BECAUSE I’VE BEEN THERE TOO.
Top Tier Marketing Expertise in a Boutique Marketing Agency.
Woods MarCom is small and agile by design. We prioritize relationships and personal connection over big agency energy.
During my time as an in-house marketing expert, I would get excited about a new vendor during the onboarding phase. Then, once the contract was signed, I would be handed off to someone else in the company. Often it was someone new to the agency, or even new to the industry, and it was always a person starting fresh in the relationship after weeks of rapport building.
Woods MarCom has a bench of U.S. based team members supporting projects when needed, but our clients will always primarily work with me – the marketing strategist who knows you personally, understands your business, and can provide you end-to-end marketing services under one contract.
You won’t pay for overhead on staff or services you don’t need, and you won’t be handed off to someone new once the ink on our contract is dry.
We work closely with a short list of clients, building tight relationships and providing high-quality marketing services that meet the unique needs of your small business.
When I’m on your team, I’m your marketing go-to. And I’ve got you!
Boo. That’s not how we roll.
Beyond my love for techy tools and marketing strategies, my absolute favorite client work includes working in the weeds on marketing infrastructure.
Things like on-site video production, website rebuilds, and directing a brand photo shoot make my heart sing.
If there is an opportunity to drink too much coffee and create something awesome, I am here for it!
Even better, if I can turn on a 90’s Rock Anthem playlist and jam out, that task list is going to evaporate quickly.
Working with Me, Your Chief Marketing Officer
- My favorite coffee stand drink is a Peppermint Mocha. And I’m allergic to it.
- I can spot a font change/update almost immediately, no matter how small.
- I believe there is a Friends quote for any situation.
RANDOM FACTS ABOUT ME
Get to know your Fractional CMO
- I am most productive in the afternoon, into the evening.
- I cannot resist new office supplies.
Rachael Woods Resume Snapshot
2003 – Completed Bachelor of Arts in Chemistry
2005 – Began career in non-profit fundraising
2008 – First marketing role, Banking industry
2010 - 2016 – Built marketing infrastructure, Education organization
2016 – 2023 - In-house marketing expert and marketing team leader, Healthcare industry
2022 – Earned Master’s Degree in Business Administration
2023 – Opened Woods MarCom, a boutique marketing agency based in Washington state serving national and international clients
Everything important in business and in life starts with people and relationships.
Focus on People
We are driven by innovation, technology, and curiosity. We think creatively and forge a new path.
Think Creatively
We ask questions and analyze data to understand challenges and solve complex problems.
Stay Curious
We don’t believe in doing what has always been done. We don’t just think differently; we think unconventionally. For us, marketing isn’t just about selling a product or service. Our passion comes from creating unique, personalized experiences that truly resonate with your audience.
Build a marketing plan as unique as your business
WE ARE MARKET DISRUPTERS
Mar·Com: Delivering your brand’s coordinated messaging to your target audience.
Getting the right message, in front of the right people, at the right time.
It’s what we do!
Tune in and listen
LISTEN TO OUR FEATURED PODCAST GUEST SPOTS
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