We are just barely into fall, but I can’t help thinking about what lies ahead… We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! Which means you need a holiday marketing strategy if you plan […]
If you have a seasonal business, you know how important it is to capitalize on that short timeframe every year. When your business depends on visitors, it’s important to get ahead of the season so you can market to people while they’re still planning their trips, rather than after they’ve already arrived and finalized their […]
Growing up in a small, agricultural community, I love working with small, local businesses and farms. It’s such a joy to build a strategic digital marketing campaign to meet their unique business goals. I was thrilled when Tulip Valley Farms reached out for help improving brand awareness, increasing website traffic, and boosting ticket sales during […]
Did you know there are dozens of platforms hosting business listings online? These business listing sites power everything from voice search to online maps and more. We all think of the “big” business listing platforms: You may even have an account with each of these top platforms, managing them manually when anything changes (which is […]
Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
Many businesses treat marketing and PR as separate efforts—but that’s what they get wrong. Marketing and PR are actually the power duo that your company needs to grow even beyond your expectations. When integrated, marketing and PR create a powerful engine for visibility, credibility, and consistent lead generation—something every business wants and needs. Let’s deep […]
Agritourism is huge in the Skagit Valley, where I live. Farms attract many visitors each year, especially in April for the annual Tulip Festival. There are more farms than even locals know about, and sometimes that’s because farms are focusing on the wrong marketing channel. Farms often pour time into Instagram, Facebook, and TikTok while […]
You should own your digital infrastructure, most importantly your website. Some might find it surprising that businesses don’t have full control, while others might feel confused about what this statement means. Here’s where this is coming from: I was recently at a conference sharing the importance of a strategic, optimized website, and businesses approached me […]
Instagram is well known as a feed of updates and content. Recommendations for managing your Instagram feedare all over the map. Some people say you must post daily, others give you specific times of day to post, or insist you must post more than once a day. (I don’t subscribe to that last one AT […]
A lot of medspa marketing strategies attract the wrong patients, like price-shoppers, deal-seekers, and one-time clients. Posting more or running ads doesn’t fix the foundational problem—messaging. Clear, intentional messaging filters in aligned patients and filters out the rest. And that’s exactly what you want! This messaging framework for medspas will help you build trust, elevate […]
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