Woods MarCom

MARKETING STRATEGY & DIGITAL MARKETING AGENCY

Affordable marketing strategies for your small business

We help businesses elevate their marketing efforts through data-driven strategy and innovative digital tools and systems.

Mar·Com: Delivering your brand’s coordinated messaging to your target audience.

Getting the right message, in front of the right people, at the right time.
It’s what we do!

LET'S GO!

Grow your business

Based in Skagit County, Washington

How can we help you grow your business?

Paid advertising can spark business growth, generate leads, and elevate brand awareness.

Digital Marketing & Paid Campaigns

The key to a comprehensive marketing strategy is high-quality data and analytics.

Marketing Assessment & Tailored Strategy

Pass the baton to a seasoned marketing expert and get back to what you do best.

Fractional Marketing & Consulting

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SEO is the foundation of your marketing plan, ensuring you are visible in search.

Search Engine Optimization (SEO)

Let's Chat!

I’m a corporate marketer turned entrepreneur, building a boutique marketing agency based in Skagit County, Washington. We specialize in data-driven strategy and leading edge digital marketing services. We work closely with a short list of clients, focusing on collaborative relationships and developing comprehensive marketing infrastructure that meets your unique business needs.

I have two decades of in-house marketing experience, the last half spent building marketing strategy for healthcare organizations. As a digital marketing agency owner, my sweet spot is leveraging modern marketing trends, tactics, and tools to generate the marketing outcomes you need.

Hello! I’m Rachael, your Chief Marketing Strategist

I love analytics almost as much as I love coffee.

If you're looking for a collaborative marketing partner with digital marketing expertise and little boost of caffeine, I'm your gal.

Rob Gerdon
Unlock Health

 I am impressed by her forward thinking leadership and innate ability to see the big picture while staying on top of the details of the day to day.

Having worked with Rachael on digital marketing projects for several years now, I am impressed by her forward thinking leadership and innate ability to see the big picture while staying on top of the details of the day to day. She is very skilled in leading marketing teams and working with executive leadership to ensure projects have full organizational support to succeed. Rachael is a fantastic leader with a personable down-to-earth demeanor and is a joy to work with.

Paul Pickering
Max Dale’s Steak & Chop House

Rachael makes the mystique of marketing easy to understand

We are new to Rachael and her team and have been really impressed with the product we have been presented with. Rachael makes the mystique of marketing easy to understand and is extremely thorough in her data analysis and presentation. We are looking forward to where the next steps will take us.

Paisley Heckman
Jewel Mechanical

Rachael's ability to command a room and get people on board with ideas is impressive

Rachael is an absolute joy to work with, her passion for her work and community is inspiring. I was particularly impressed with Rachael's ability to command a room and get people on board with ideas—even people who were initially on completely different pages. Any organization would be lucky to have someone as outstanding as Rachael!

You need the data to build a holistic marketing strategy specific to your unique business needs.

A Tailored Marketing Strategy that Connects to your Target Audience 

Doing what everyone else is doing doesn’t take your unique business needs into account or adjust for specific factors in your market. Don’t rely on a digital marketing agency who recommends following the latest trend.

A comprehensive marketing strategy considers what your competitors are doing and addresses the needs and wants of your target audience. Your marketing plan should be inclusive of what your customers type into search engines when searching for your product or service, as well as the customer journey they take to convert into sales.

Frequently Asked Questions

Yes! Combined with our expertise as a certified SEO agency, we can edit website content in a variety of platforms. In-house, we primarily build sites using Showit and we can support clients using Wordpress, Wix, Square, or Square Space. We also have a team of local contractors available to offer higher-level website developer services, if needed.

Do you edit or build websites?

We have an in-house, Google Certified digital marketing expert building our paid advertising campaigns. Search Engine Marketing (SEM), digital display, and Social Media Marketing are our bread and butter. We also build ads for YouTube, Pinterest, and TikTok, and leverage geofencing and micro proximity tactics.

What digital marketing services do you offer?

Our data-driven process sets us apart from our peers. We start with a marketing assessment, understanding your target audience, your competition, and your internal marketing infrastructure. This gives us the ability to invest our time and resources in the most efficient places, giving you the best ROI.

What differentiates your digital marketing agency?

Our marketing agency is based in Skagit County, Washington and uses only U.S. based staff and contractors. Our current client list includes businesses across the United States and in Europe. We can deploy paid advertising campaigns internationally, depending on translation requirements.

Where are your marketing agency clients located?

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If you’ve been a subscriber for very long, you’ve heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let the numbers guide our thinking.

What Marketing Metrics Should You Track?

Marketing Strategy

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