Much more goes into a website than picking a pretty design template and writing about your offerings. As a web designer, I’ve talked about what it takes for a website to be designed effectively. I haven’t touched on the marketing messaging framework side too much, even though that’s extremely important to converting website visitors to […]
I’m sure you know the importance of website social proof, but I think people believe testimonials are the only option. And when you’re first starting, you don’t have any yet! So, what other types of social proof can you use to build client trust and showcase your expertise? I have eight types of social proof […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
I consume a lot of content, particularly business strategy and marketing podcasts. I love hearing from entrepreneurs who’ve been in the start-up trenches that I’m currently in, and business experts offering tips and tools to improve my operations. I find that listening to a favorite personality while I’m driving or walking can really spark my […]
Keeping your Instagram feed current can feel overwhelming, particularly for small businesses wearing allllll the hats in the business. Even in my own role as a digital marketing agency owner, marketing my own business can feel like a full time job in itself. Recommendations for how to best manage your Instagram feed vary depending on […]
Are you struggling to meet your business goals? Entrepreneurs talk about goal setting a lot, but I don’t often hear how marketing goals play a role. In actuality, your goals, strategies, and tactics are how you drive real business growth! I’m narrowing down the conversation to focus on setting realistic goals that move the needle […]
As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach. As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]
A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
When you first start a business, you feel like you’re faking it until you make it. You don’t 100% know what you’re doing and you’re taking in information through a fire hose. It’s A LOT. Wouldn’t an online business startup checklist for marketing be SO helpful? 🙂 Lucky for you, that’s what I have for […]
I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. Some of the typical digital marketing levers we discuss are tactics such as pay-per-click and buying ads on Facebook. One of the common myths that often surfaces is the belief that Facebook is no longer a […]
Mar·Com: Delivering your brand’s coordinated messaging to your target audience.
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Paid advertising can spark business growth, generate leads, and elevate brand awareness.
Digital Marketing & Paid Campaigns
The key to a comprehensive marketing strategy is high-quality data and analytics.
Marketing Assessment & Tailored Strategy
Pass the baton to a seasoned marketing expert and get back to what you do best.
Fractional Marketing & Consulting
SEO is the foundation of your marketing plan, ensuring you are visible in search.
Search Engine Optimization (SEO)
