A website redesign timeline feels so overwhelming because there’s just so much to think about! Between strategy, design, copy, SEO, and site build, it’s a lot for business owners to consider doing themselves. You might think outsourcing a website redesign means it will take a few weeks. In my experience, someone will always tell you […]

Have you heard people talking about organic SEO and wondered what it is? Maybe you know a little bit about SEO, but you’re not sure you completely get it. If this sounds like you, you’re in the right place!     What does SEO mean? The letters S-E-O stand for Search Engine Optimization. SEO helps […]

Selling out farm events and experiences comes down to how clearly and consistently that experience is marketed before guests ever arrive. With more families, travelers, and locals seeking meaningful, hands-on experiences, agritourism businesses need a marketing approach that builds excitement, answers questions, and removes friction from the booking process. This agritourism marketing checklist is designed […]

If you’ve known me for very long, you’ve probably heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let marketing analytics data guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? […]

You might remember seeing Genuine Skagit Valley on the blog a few months ago. That campaign was all about paid ads, and this one is event project management for two key fundraising events for the organization that happened within three days of each other. Woods MarCom doesn’t typically offer event project management or planning as […]

Growing up in a small, agricultural community, I love working with small, local businesses and farms. It’s such a joy building a strategic digital marketing campaign to meet their unique business goals.  I was thrilled when Tulip Valley Farms reached out for help with improving brand awareness, increasing website traffic, and boosting ticket sales within […]

Many small businesses, especially e-commerce businesses, thrive on Black Friday sales. They see a huge spike in income and potentially bring in new loyal customers.  Everyone loves a deal. Offering one when people are already in a spending mindset can be what pushes them over the edge to actually purchase. But a successful Black Friday […]

A lead generation strategy needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!).  The word ‘holistic’ might make you think that you have to do everything, from social media […]

The med spa industry is super competitive, with new clinics popping up all the time. Cookie-cutter marketing—generic messaging with no personalization, ignoring SEO, running the same ads over and over—doesn’t work anymore.  Patients expect a personalized experience from the very first time they’re introduced to your brand. A custom marketing for med spa strategy is […]

Google Business Profiles are an essential component of your Local SEO strategy. Google Business Listings show up in search engine result pages (SERPs), often above optimized websites. This is particularly true for searches with navigational or transactional search intent.  The importance of Google Business listings cannot be overstated. According to recent studies: 46% of all […]