Ever felt like your business could do with a dash of marketing magic, but you’re not quite ready to take on the cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of hiring a Fractional Marketing Director. In essence, they are experienced marketers […]
Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic – data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing in SEO and branding, so any opportunity to talk shop with […]
If you’re doing research on the best places to market your B2B business, I am willing to bet you’ll come across several recommendations to build your business on LinkedIn. It’s well known that LinkedIn is a great place to meet and network with business owners and professionals, which makes it an ideal space for B2B […]
Instagram is well known as a feed of updates and content. Recommendations for how to best manage your Instagram feed are all over the map. Some people say you must post daily, others give you specific times of day to post or insist you must post more than once a day. (I don’t subscribe to […]
When it comes to steering your company’s marketing, you have options. The choice between a full-time Chief Marketing Officer (CMO) and a Fractional CMO in Seattle is like choosing between owning a luxury car or hiring an Uber luxury ride only when you need it. Full time CMOs are great for organizations who have big […]
While a recent Pew Research study confirmed that Facebook is still the most utilized social media platform for adults, Instagram is moving up the ranks as a top engagement platform for people between 18-49. This is great news if your target audience consists of Instagram users and you’re strategically posting on the platform. However, you may […]
Are you using AI to support content creation? If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation. If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI landscape. Google’s Helpful Update Google recently updated their search […]
Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on marketing data and best practice, not on intuition, personal preference, or assumptions. A Quick Case Study I recently completed a marketing assessment for […]
I’ve heard a lot of business owners talk recently about abandoning organic social media growth as a marketing strategy. And I get it! It can be a time suck. You may not be converting customers there. It can be exhausting to create content week after week. However, before you throw in the towel on your […]
Understanding your customers has become more crucial than ever. To truly connect with your target audience and encourage them to choose your business in a sea of choices, you need to delve deep into their wants and needs. That’s where customer personas come into play. Sometimes they are called buyer archetypes or customer avatars, but […]
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