Are you using AI to support content creation? If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation. If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI landscape. Google’s Helpful Update Google recently updated their search […]
Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on marketing data and best practice, not on intuition, personal preference, or assumptions. A Quick Case Study I recently completed a marketing assessment for […]
I’ve heard a lot of business owners talk recently about abandoning organic social media growth as a marketing strategy. And I get it! It can be a time suck. You may not be converting customers there. It can be exhausting to create content week after week. However, before you throw in the towel on your […]
Understanding your customers has become more crucial than ever. To truly connect with your target audience and encourage them to choose your business in a sea of choices, you need to delve deep into their wants and needs. That’s where customer personas come into play. Sometimes they are called buyer archetypes or customer avatars, but […]
Are you grappling with the massive task of generating content across multiple platforms? Social media, blogs, email marketing – the list goes on! You’re certainly not alone. Crafting valuable content is crucial, but let’s face it – it’s also time-consuming. The secret sauce for conquering this challenge? Batch content creation. Batching content can save you […]
Think of social media marketing as the secret sauce in your business barbecue – without it, things are just bland. A well-crafted marketing strategy acts as your roadmap, guiding you from mere likes and retweets to actual, wallet-opening customers. Essentially, it’s your playbook for converting social chit-chat into lucrative business chatter. Targeting Your Audience: […]
As a Washington state digital marketer, I find it is so easy for my clients to skip the marketing plan and jump into tactics. I think a lot of us do this by accident. We are excited about our new product or service, so we jump onto Instagram and post a story about it. Let’s […]
Two things are likely if you’re reading this blog post about using a marketing agency in Mt. Vernon: You run a business or hold a comprehensive role in supporting operations (perhaps even in Skagit County!). You understand that quality marketing is critical for any business. If those are true, I’m betting that you know this: […]
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