If you haven’t noticed by now, I absolutely love working with local businesses on their holistic digital marketing strategy. I find it so fulfilling to help small businesses in my community. Today, I want to share a story about my work with SaviBank, a local community bank in Northwest Washington. We worked together for about […]
We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]
Dean Hayes at Rocket Mortgage is a family friend, and we are in many of the same networking groups. In 2024, I gave a presentation on local SEO to one of those groups. I talked about how there are dozens of business listing websites that could list your business information, even if you didn’t sign […]
I’ve known Kristen Keltz, the current CEO of the Skagit Valley Tourism Bureau, for over 20 years. We’ve worked on several projects and served on a few committees together over the years. When she came to me to inquire about doing website project management for their redesign, I was thrilled to work with her again. […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
I run a lot of website SEO audits for clients and potential clients. It’s a great way to look under the hood on your website and identify the SEO issues happening behind the scenes, secretly creating problems for your customer and for Google. There are three SEO issues I see in most audits that are […]
Did you know there are dozens of platforms hosting business listings online? These platforms power everything from voice search to online maps and more. We all think of the “big” business listing platforms – Google, Bing, Yelp, etc. You may even have an account with each of these top platforms, managing them manually when anything […]
We are all looking to improve our SEO because that means we’re getting more organic traffic (and new potential customers!) to our website. But doesn’t it sometimes feel like you aren’t doing enough to improve your SEO? Or maybe you aren’t investing time into it at all. Your SEO effort is reflected in your domain […]
Understanding Search Engine Optimization (SEO) and measuring your performance can feel really overwhelming. Sometimes, it can feel cost-prohibitive as well. However, several free online tools are available to improve your SEO, measure your performance, and identify things to fix! Leveraging Free Google SEO Tools Google is the most often used search engine, and thankfully, […]
What does an SEO strategy look like? I hear this question a lot on discovery calls. And the truth is, it depends on what you want your business to achieve. I don’t do cookie-cutter SEO strategies for my clients. I create a custom plan to meet the goals you want to achieve. But, I still […]
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