Three SEO Issues You Can Fix Yourself

Sep 12, 2023

Boost website SEO I run a lot of SEO audits for clients and potential clients. It’s a great way to look under the hood on your website and identify the SEO issues happening behind the scenes, secretly creating problems for your customer and for Google.

There are three SEO issues I see in most audits that are easily fixable. Even better, most website platforms would allow you to update these areas within the basic page editors you already use. You can boost your SEO yourself, no need to call your website developer!

I put together a free tool to help solopreneurs and small businesses map out their website pages and organize the SEO updates outlined below. You can download the free resource by clicking the download button to the right. 

 

1. Website pages without SEO title tags

Title Tags are essentially your headline when your website appears in a search engine result page (SERP). Every page of your site needs an SEO title that is keyword rich and also aligns clearly with the content of that page.

How to update SEO page titles

Title tags are a key area indexed by Google, one of the places Google looks to understand what content is on your page. This information helps Google decide what pages to serve in a search result.

More importantly, as you can see from the image above, the title tag is the large, bold font a human sees when they get a list of search results. So while it’s important to make sure your title tags are keyword rich for Google, it’s also vitally important that the title makes sense to the humans who search online for your product, program, or service. You never want to prioritize SEO issues over human readability.

Many website platforms use a pattern or formula to create title tags. However, this is a golden opportunity to boost your SEO by making sure each page has a strategic title. Page titles that are too long, too short, or not descriptive can create an SEO issue for your site.

 

Create the best SEO page title tags with these tips:

  • Include 2-3 keywords as succinctly as possible (make sure it’s human readable!)
  • Use your keywords early.
  • Make your title between 50-60 characters.
  • Use “&” or “|” rather than spelling out “and”, which takes up characters.
  • Capitalize each word of the page title – this helps it stand out in the SERP.

 

2. Website pages without meta descriptions

If title tags are the headline for your page, meta descriptions are the tag line. Meta descriptions show up in the smaller font under the bold title tag, as shown below.

How to fix website meta description

While meta descriptions are a lower priority for Google when it comes to indexing, they are important because these descriptions give users more information about the page before they click on it. Meta descriptions should be keyword rich and, most importantly, provide users with a clear and accurate sense of the page content. If people tend to click on your page and immediately “bounce” back out, that tells Google that this page is not a good resource for users using those search terms.

 

Create the strong website meta descriptions with these tips:

  • Include 2-3 keywords or keyphrases, giving the reader a clear overview of the content they will find on that page.
  • Make sure your meta description reads well for humans.
  • Keep your meta description below 160 characters. Anything over that length will be cut off in the SERP.

3.Images without alt text

This may be the most common SEO gap I see when I run audits. Image alt text (alternative text) is important for SEO and also for accessibility.

When you upload an image to your website, you’re given an opportunity to add alt text for that image. This alt text tells Google what the image is about (so you can add your keyword into that description) and, more importantly, allows screen readers to describe your content for users with visual impairments.

It’s important to use alt text that makes sense to a human, don’t stuff that box with keywords. But you can also be strategic about how you describe your images to get an SEO benefit. Adding alt text to images on your site will not cost you anything other than time, and it can make it easier for Google to understand your site. This is always good boost for SEO!

 

These three areas are important pieces of the SEO puzzle and can make a difference in your long-term strategy. If you’re ready for a stronger SEO boost, reach out and let us have a look under the hood.

 

Contact Us to Learn More!

Name(Required)