A beautiful website no longer stands out among the competition. Your website needs to do more than look good to attract your audience – it needs to perform well on search engines. The integration of web design and SEO is the foundation of our website services, but unfortunately, that’s not the norm in the industry. […]
The Skagit Valley Tulip Festival is close to my heart. It was one of my first jobs back in my early 20’s! I worked as a staffer and now I’m the president of the Executive Board of Directors. When I joined the Board, I recognized some areas of improvement that could drive more tourism to the […]
Email is a marketing strategy that’s been around for decades and isn’t going anywhere. It’s a tried and true method to attract, convert, and retain customers for any business. However, many business owners get stuck on how to build an email list. So today, we want to break it down for you. We’ll discuss the […]
The Real Lesson in Wendy’s Surge Pricing Fiasco There was a lot of news coverage recently about Wendy’s and their decision to experiment with dynamic pricing. The hubbub started with an announcement by Wendy’s CEO on an earnings call with analysts. Rather than providing clear messaging around the change, the comment appears to be part […]
I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding the role of a Fractional CMO to how to get started […]
Ever felt like your business could do with a dash of marketing magic, but you’re not quite ready to take on the cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of hiring a Fractional Marketing Director. In essence, they are experienced marketers […]
Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic – data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing in SEO and branding, so any opportunity to talk shop with […]
If you’re doing research on the best places to market your B2B business, I am willing to bet you’ll come across several recommendations to build your business on LinkedIn. It’s well known that LinkedIn is a great place to meet and network with business owners and professionals, which makes it an ideal space for B2B […]
When it comes to steering your company’s marketing, you have options. The choice between a full-time Chief Marketing Officer (CMO) and a Fractional CMO in Seattle is like choosing between owning a luxury car or hiring an Uber luxury ride only when you need it. Full time CMOs are great for organizations who have big […]
While a recent Pew Research study confirmed that Facebook is still the most utilized social media platform for adults, Instagram is moving up the ranks as a top engagement platform for people between 18-49. This is great news if your target audience consists of Instagram users and you’re strategically posting on the platform. However, you may […]
Getting the right message, in front of the right people, at the right time.
It’s what we do!