Digital Marketing

A beautiful website no longer stands out among the competition. Your website needs to do more than look good to attract your audience – it needs to perform well on search engines. The integration of web design and SEO is the foundation of our website services, but unfortunately, that’s not the norm in the industry.  […]

August 14, 2024
Why You Should Hire a Web Designer with SEO Knowledge

The Skagit Valley Tulip Festival is close to my heart. It was one of my first jobs back in my early 20’s! I worked as a staffer and now I’m the president of the Executive Board of Directors. When I joined the Board, I recognized some areas of improvement that could drive more tourism to the […]

August 5, 2024
Case Study: Skagit Valley Tulip Festival, Marketing Assessment

Email is a marketing strategy that’s been around for decades and isn’t going anywhere. It’s a tried and true method to attract, convert, and retain customers for any business. However, many business owners get stuck on how to build an email list. So today, we want to break it down for you. We’ll discuss the […]

June 19, 2024
How to Build an Email List for Email Marketing

The Real Lesson in Wendy’s Surge Pricing Fiasco There was a lot of news coverage recently about Wendy’s and their decision to experiment with dynamic pricing. The hubbub started with an announcement by Wendy’s CEO on an earnings call with analysts. Rather than providing clear messaging around the change, the comment appears to be part […]

March 7, 2024
Wendys Restaurant sign related to corporate messaging issue

I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding the role of a Fractional CMO to how to get started […]

February 1, 2024
Podcast graphic with coffee

Ever felt like your business could do with a dash of marketing magic, but you’re not quite ready to take on the cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of hiring a Fractional Marketing Director. In essence, they are experienced marketers […]

December 20, 2023
Fractional Marketing Director workspace

Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic – data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing in SEO and branding, so any opportunity to talk shop with […]

December 14, 2023
Graphic representing a podcast episode plan

If you’re doing research on the best places to market your B2B business, I am willing to bet you’ll come across several recommendations to build your business on LinkedIn. It’s well known that LinkedIn is a great place to meet and network with business owners and professionals, which makes it an ideal space for B2B […]

December 11, 2023

When it comes to steering your company’s marketing, you have options. The choice between a full-time Chief Marketing Officer (CMO) and a Fractional CMO in Seattle is like choosing between owning a luxury car or hiring an Uber luxury ride only when you need it. Full time CMOs are great for organizations who have big […]

November 7, 2023
Difference Between Full-Time and Fractional CMO in Seattle

While a recent Pew Research study confirmed that Facebook is still the most utilized social media platform for adults, Instagram is moving up the ranks as a top engagement platform for people between 18-49. This is great news if your target audience consists of Instagram users and you’re strategically posting on the platform. However, you may […]

October 24, 2023
Instagram Feed on iPhone and coffee

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