Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community. Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]
Agritourism is a way for people to connect with the land, food, community, and culture in a memorable way. With travelers increasingly seeking local experiences, farms have a unique opportunity to stand out from traditional tourist activities. Succeeding in agritourism takes strategic planning, a solid business plan, and a strong digital presence. And that all […]
A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]
Ever felt like your business could do with a dash of marketing magic, but you’re not quite ready to take on the cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of hiring a Fractional Marketing Director. In essence, they are experienced marketers […]
Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic – data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing in SEO and branding, so any opportunity to talk shop with […]
If you’re doing research on the best places to market your B2B business, I am willing to bet you’ll come across several recommendations to build your business on LinkedIn. It’s well known that LinkedIn is a great place to meet and network with business owners and professionals, which makes it an ideal space for B2B […]
Instagram is well known as a feed of updates and content. Recommendations for how to best manage your Instagram feed are all over the map. Some people say you must post daily, others give you specific times of day to post or insist you must post more than once a day. (I don’t subscribe to […]
When it comes to steering your company’s marketing, you have options. The choice between a full-time Chief Marketing Officer (CMO) and a Fractional CMO in Seattle is like choosing between owning a luxury car or hiring an Uber luxury ride only when you need it. Full time CMOs are great for organizations who have big […]
The Hubs and I recently took a trip to Las Vegas for the When We Were Young 90’s Punk music festival. I can confidently tell you two things about this trip: We are too old to be jamming for 12 hours in a glorified parking lot in 90-degree heat 😂. Vegas is all-in on proximity […]
While a recent Pew Research study confirmed that Facebook is still the most utilized social media platform for adults, Instagram is moving up the ranks as a top engagement platform for people between 18-49. This is great news if your target audience consists of Instagram users and you’re strategically posting on the platform. However, you may […]
If you’ve been a subscriber for very long, you’ve heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let the numbers guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? Sometimes […]
Are you using AI to support content creation? If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation. If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI landscape. Google’s Helpful Update Google recently updated their search […]
When it comes to website SEO, you must playing the long game. SEO strategy is like football strategy that way. Allow me to explain! If you’re anything like my family, football is playing loud in my living room all day on Sundays this time of year. You may even see us appear in the stands […]
