We are just barely into fall, but I can’t help thinking about what lies ahead… We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! Which means you need a holiday marketing strategy if you plan […]
A product or service can have an impressive list of features, but that doesn’t necessarily mean your audience understands why they should care. And getting people to care and truly believe in your product or service is how you make sales. One of the most common marketing mistakes is describing what something does instead of […]
If you have a seasonal business, you know how important it is to capitalize on that short timeframe every year. When your business depends on visitors, it’s important to get ahead of the season so you can market to people while they’re still planning their trips, rather than after they’ve already arrived and finalized their […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
I run a lot of website SEO audits for clients and potential clients. It’s a great way to look under the hood on your website and identify the SEO issues happening behind the scenes, secretly creating problems for your customer and for Google. There are three SEO issues I see in most audits that are […]
Chinn GYN is one of the best-kept secrets in the Skagit Valley. They provide groundbreaking women’s health services to anyone with female reproductive organs. They are inclusive, compassionate, and a judgment-free zone. Chinn GYN is doing healthcare differently and it’s changing women’s lives. I can say that as someone who has had my life changed […]
I consume a lot of content, particularly business strategy and marketing podcasts. I love hearing from entrepreneurs who’ve been in the start-up trenches that I’m currently in, and business experts offering tips and tools to improve my operations. I find that listening to a favorite personality while I’m driving or walking can really spark my […]
People see hundreds of ads a day. We are constantly bombarded with ads on social media, TV, search engines, driving down the highway, interrupting our podcasts… We can’t escape ads, so we’ve learned to tune them out. People need to see an ad several times to remember it and even more to convert. So, how […]
Keeping your Instagram feed current can feel overwhelming, particularly for small businesses wearing allllll the hats in the business. Even in my own role as a digital marketing agency owner, marketing my own business can feel like a full time job in itself. Recommendations for how to best manage your Instagram feed vary depending on […]
Are you struggling to meet your business goals? Entrepreneurs talk about goal setting a lot, but I don’t often hear how marketing goals play a role. In actuality, your goals, strategies, and tactics are how you drive real business growth! I’m narrowing down the conversation to focus on setting realistic goals that move the needle […]
As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach. As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]
A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
We are all looking to improve our SEO because that means we’re getting more organic traffic (and new potential customers!) to our website. But doesn’t it sometimes feel like you aren’t doing enough to improve your SEO? Or maybe you aren’t investing time into it at all. Your SEO effort is reflected in your domain […]
