Most content doesn’t rank not because it’s bad, but because it’s trying to compete for keywords that are way too broad. Think about who you’re competing with if you were trying to rank for “sneakers” — Nike, Adidas, DSW… Unless you’re as big as them, you have zero chance of beating them in search results. […]
I get the appeal of AI: faster content, lower costs, easier scaling… More businesses are relying heavily (or entirely) on AI for ads and content. But the downsides of AI that I’ve been noticing (and every consumer) is that everything is starting to sound and look the same. Businesses are working hard to differentiate themselves, […]
You should own your digital infrastructure, most importantly your website. Some might find it surprising that businesses don’t have full control, while others might feel confused about what this statement means. Here’s where this is coming from: I was recently at a conference sharing the importance of a strategic, optimized website, and businesses approached me […]
Showit is my preferred website hosting platform for clients. As a web designer, I’ve worked with several builders from Squarespace to Wix, but Showit website design is the best one for a beautiful, streamlined website. I love the creative freedom it brings so I can truly make my client’s vision come to life. I rebranded […]
Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
Understanding Search Engine Optimization (SEO) and measuring your performance can feel really overwhelming. Sometimes, it can feel cost-prohibitive as well. However, several free online tools are available to improve your SEO, measure your performance, and identify things to fix! Leveraging Free Google SEO Tools Google is the most often used search engine, and thankfully, […]
Unfortunately, we often meet with potential clients who had a bad experience with a web designer. They may have a beautiful website, yes, but they haven’t seen any search traction in months or even years! It’s so disappointing when a business owner invests in a new website and it doesn’t show up in search engines. […]
When you first start a business, you feel like you’re faking it until you make it. You don’t 100% know what you’re doing and you’re taking in information through a fire hose. It’s A LOT. Wouldn’t an online business startup checklist for marketing be SO helpful? 🙂 Lucky for you, that’s what I have for […]
What does an SEO strategy look like? I hear this question a lot on discovery calls. And the truth is, it depends on what you want your business to achieve. I don’t do cookie-cutter SEO strategies for my clients. I create a custom plan to meet the goals you want to achieve. But, I still […]
I often get new leads telling me that they’re spending a lot of money on ads but not getting any conversions. One of the reasons is because they aren’t using the right ad platform. There are a few things to consider while picking the best paid ads platform, which I’ll share with you today. The […]
I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. Some of the typical digital marketing levers we discuss are tactics such as pay-per-click and buying ads on Facebook. One of the common myths that often surfaces is the belief that Facebook is no longer a […]
A beautiful website no longer stands out among the competition. Your website needs to do more than look good to attract your audience – it needs to perform well on search engines. The integration of web design and SEO is the foundation of our website services, but unfortunately, that’s not the norm in the industry. […]
There is a lot of information on the internet about how to grow your Google Business profile audience and boost your local SEO. Today we’ll break down one of the key aspects of how your Google Business profile gets placed in search engine result pages (SERPs) and how you can improve your chances of showing […]
