Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community. Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]
Agritourism is a way for people to connect with the land, food, community, and culture in a memorable way. With travelers increasingly seeking local experiences, farms have a unique opportunity to stand out from traditional tourist activities. Succeeding in agritourism takes strategic planning, a solid business plan, and a strong digital presence. And that all […]
A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]
A strategy for lead generation needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!). The word ‘holistic’ might make you think that you have to do everything, from social […]
Did you know there are dozens of platforms hosting business listings online? These platforms power everything from voice search to online maps and more. We all think of the “big” business listing platforms – Google, Bing, Yelp, etc. You may even have an account with each of these top platforms, managing them manually when anything […]
A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
We are all looking to improve our SEO because that means we’re getting more organic traffic (and new potential customers!) to our website. But doesn’t it sometimes feel like you aren’t doing enough to improve your SEO? Or maybe you aren’t investing time into it at all. Your SEO effort is reflected in your domain […]
Showit is my preferred website hosting platform for clients. As a web designer, I’ve worked with several builders from Squarespace to Wix, but Showit website design is the best one for a beautiful, streamlined website. I love the creative freedom it brings so I can truly make my client’s vision come to life. I rebranded […]
Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
Understanding Search Engine Optimization (SEO) and measuring your performance can feel really overwhelming. Sometimes, it can feel cost-prohibitive as well. However, several free online tools are available to improve your SEO, measure your performance, and identify things to fix! Leveraging Free Google SEO Tools Google is the most often used search engine, and thankfully, […]
Unfortunately, we often meet with potential clients who had a bad experience with a web designer. They may have a beautiful website, yes, but they haven’t seen any search traction in months or even years! It’s so disappointing when a business owner invests in a new website and it doesn’t show up in search engines. […]
When you first start a business, you feel like you’re faking it until you make it. You don’t 100% know what you’re doing and you’re taking in information through a fire hose. It’s A LOT. Wouldn’t an online business startup checklist for marketing be SO helpful? 🙂 Lucky for you, that’s what I have for […]
What does an SEO strategy look like? I hear this question a lot on discovery calls. And the truth is, it depends on what you want your business to achieve. I don’t do cookie-cutter SEO strategies for my clients. I create a custom plan to meet the goals you want to achieve. But, I still […]
