Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
Every e-commerce brand I work with eventually asks some version of the same question: which platform should we be on? You might even be wondering if Etsy is the right option for you. And while the honest answer is that it depends on the business, after years of working across design, SEO, strategy, and custom […]
Your business can outgrow its brand long before you realize it. What once felt aligned and exciting may now feel disconnected, outdated, or unclear. Maybe your visuals no longer reflect the quality of your work, your messaging attracts the wrong audience, or your business has evolved beyond where it started. When you rebrand your business, […]
Have you ever moved, changed your website domain, rebranded, or taken time off for the holidays? If so, did you remember to update your business listings when those changes happened? It’s easy to forget, and can negatively impact your business without your knowledge! Google business listings require more than filling in the basic details and […]
A lot of medspa marketing strategies attract the wrong patients, like price-shoppers, deal-seekers, and one-time clients. Posting more or running ads doesn’t fix the foundational problem—messaging. Clear, intentional messaging filters in aligned patients and filters out the rest. And that’s exactly what you want! This messaging framework for medspas will help you build trust, elevate […]
A website redesign timeline feels so overwhelming because there’s just so much to think about! Between strategy, design, copy, SEO, and site build, it’s a lot for business owners to consider doing themselves. You might think outsourcing a website redesign means it will take a few weeks. In my experience, someone will always tell you […]
Have you heard people talking about organic SEO and wondered what it is? Maybe you know a little bit about SEO, but you’re not sure you completely get it. If this sounds like you, you’re in the right place! What does SEO mean? The letters S-E-O stand for Search Engine Optimization. SEO helps […]
Selling out farm events and experiences comes down to how clearly and consistently that experience is marketed before guests ever arrive. With more families, travelers, and locals seeking meaningful, hands-on experiences, agritourism businesses need a marketing approach that builds excitement, answers questions, and removes friction from the booking process. This agritourism marketing checklist is designed […]
If you’ve known me for very long, you’ve probably heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let marketing analytics data guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? […]
You might remember seeing Genuine Skagit Valley on the blog a few months ago. That campaign was all about paid ads, and this one is event project management for two key fundraising events for the organization that happened within three days of each other. Woods MarCom doesn’t typically offer event project management or planning as […]
Growing up in a small, agricultural community, I love working with small, local businesses and farms. It’s such a joy building a strategic digital marketing campaign to meet their unique business goals. I was thrilled when Tulip Valley Farms reached out for help with improving brand awareness, increasing website traffic, and boosting ticket sales within […]
Many small businesses, especially e-commerce businesses, thrive on Black Friday sales. They see a huge spike in income and potentially bring in new loyal customers. Everyone loves a deal. Offering one when people are already in a spending mindset can be what pushes them over the edge to actually purchase. But a successful Black Friday […]
A lead generation strategy needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!). The word ‘holistic’ might make you think that you have to do everything, from social media […]
