Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals.
A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your business goals. You might find that you’ve been putting time and effort into a marketing channel that isn’t working for you! Or the assessment might uncover a new channel that has the potential to bring in higher ROI.
That’s why it’s important to invest in a marketing analysis. After receiving your detailed report, your marketing goals and tactics will feel more aligned with your business goals. Let’s explore what’s included in a marketing assessment and why your business will benefit from one.
What Is a Marketing Analysis?
A marketing analysis, or marketing assessment, is a comprehensive report detailing how well your marketing strategy works. The report includes insights such as business opportunities, consumer behavior, challenges, and competitor performance. The data can help you make strategic decisions to maximize your business growth. It will also help you understand your customers’ buying behavior so you can optimize your marketing strategy and increase your ROI.
I know a marketing analysis can feel unnecessary. All it takes is a little trial and error to find out what’s working and what isn’t, right? Yes, but how long will it take to get results? Wouldn’t you rather have a report with marketing data that tells you what works and what doesn’t? A marketing assessment can give you that clarity quickly so you can align your marketing strategy with your overarching business goals.
Components of a Marketing Analysis
What’s included in a marketing analysis report? It depends! I offer a marketing assessment service and customize it to each client. Businesses struggle and succeed at different things, so I want to make the report as relevant and helpful as possible. I end each marketing assessment with a 1-hour call to review everything I found and my recommendations. Here are some things that could be included in my marketing analysis report.
Target Audience Research
First, I identify your target audience, including their demographics, preferences, and behaviors. Then I dig a little deeper to see what types of websites they visit, who they follow on social media, their commonly visited podcasts, and more. Based on this information, I create buyer personas. Buyer personas help you speak directly to your target audience. It’s much easier to talk to a specific person rather than trying to appeal to everyone.
Your competitors play a role here, too. You need to know the businesses that are trying to attract the same target audience as you. I’ll find competitors who offer similar services to the same audience and report on their strengths and weaknesses to help you understand your unique value proposition. Your unique value proposition makes your target audience choose you over your competitors!
SEO
Let’s dive into your SEO strategy! I provide a detailed SEO report to show how well your website is optimized for your audience. I typically find that all businesses have areas for improvement when it comes to SEO! Whether writing unique SEO metadata, optimizing for local SEO, or starting a blog, you can always improve SEO. My marketing analysis identifies specific ways you can work on your SEO to earn higher search rankings and more qualified traffic.
Digital Marketing Strategy
I think all businesses are investing in digital marketing now! But sometimes, it’s hard to know which marketing channel is best for your business. Every business benefits from different digital marketing strategies. Some businesses thrive on social media, while others find a higher ROI doing email marketing. It’s important to know the most effective ones for your business. I use the target audience research to make recommendations for your digital marketing strategy so you can be more intentional with your time and budget.
Benefits of Regular Marketing Analysis
A lot of business owners don’t think about doing a marketing analysis after they launch their business. However, things are changing within your business all the time! It’s important to check in with your marketing strategy and make sure it’s still working toward your overall business goals.
Not to mention, the market and your industry could be changing, too. A marketing assessment can ensure your strategies are aligned with the updates and changes happening in the market. This is especially important since SEO is included in the marketing analysis. We all know how often search engines change their algorithm!
Wouldn’t you rather make decisions based on data rather than just guessing all the time? I know I would! Your business decisions now make sense because you have data to back them up. In my experience, my ROI is higher when I make data-driven decisions. It helps me better allocate my time and budget and keeps me on track with my goals.
When you make data-driven decisions, you’re keeping your audience top-of-mind and giving them a better experience. Regular analysis allows you to align your messaging, services, and content with what customers actually want, which typically leads to higher satisfaction and loyalty among your customers.
I recommend getting or performing a marketing assessment every year. The information you get is invaluable!
Woods Marcom Marketing Assessment
The Marketing Assessment is between 50-80 data-packed pages, providing all the information you need to get started on the path to business growth. Marketing assessments are tailored to your needs and can include:
- Target audience research and reporting
- Competitor analysis
- Detailed website SEO report
- Website SEO optimization action plan
- Keyword research
- Local SEO audit and recommendations
- Social Media audit and recommendations
- Digital marketing strategy recommendations
- 1-hour review call to plan the next steps
Sound like something your business could benefit from? Schedule your marketing assessment today!
