If you’ve been a subscriber for very long, you’ve heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let the numbers guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? Sometimes […]
Are you using AI to support content creation? If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation. If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI landscape. Google’s Helpful Update Google recently updated their search […]
When it comes to website SEO, you must playing the long game. SEO strategy is like football strategy that way. Allow me to explain! If you’re anything like my family, football is playing loud in my living room all day on Sundays this time of year. You may even see us appear in the stands […]
Google Business Listings are an essential component of your Local SEO strategy. Google Business Listings show up in search engine result pages (SERPs), often above optimized websites. The importance of Google Business listings cannot be overstated. According to recent studies, 46% of all Google searches have local intent, meaning that users are actively looking for […]
A strong online presence is crucial for Washington state businesses. We all know that customers turn to search engines to find local products and services. The top five search results in Google get nearly 70% of the clicks. If you want new customers, you must be at the top of the Search Engine Results Pages […]
One thing that I do when I first start working with a client is I run an SEO (Search Engine Optimization) audit. Your SEO score tells you how easy it is for potential customers to find you in search engine results and provides metrics for the usability and accessibility of your website. I provide basic […]
You might be asking yourself, “What the heck are long-tail keywords?” But they could be the secret weapon you need to level up your SEO game. What Are Long-Tail Keywords? Think of long-tail keywords as the opposite of short and sweet. Instead, they’re longer phrases that are more specific and targeted. For example, “sneakers” […]
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