I’ve known Kristen Keltz, the current CEO of the Skagit Valley Tourism Bureau, for over 20 years. We’ve worked on several projects and served on a few committees together over the years. When she came to me to inquire about doing website project management for their redesign, I was thrilled to work with her again. […]
I consume a lot of content, particularly business strategy and marketing podcasts. I love hearing from entrepreneurs who’ve been in the start-up trenches that I’m currently in, and business experts offering tips and tools to improve my operations. I find that listening to a favorite personality while I’m driving or walking can really spark my […]
As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach. As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]
Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
When you first start a business, you feel like you’re faking it until you make it. You don’t 100% know what you’re doing and you’re taking in information through a fire hose. It’s A LOT. Wouldn’t an online business startup checklist for marketing be SO helpful? 🙂 Lucky for you, that’s what I have for […]
Uploading images to your website can be one of the quickest killers of your website performance. When we take a great photo on our phone or create a fantastic graphic in Canva, those items are pretty much always too big for your website. Even if you “reduce file size” when downloading, it’s not enough. This […]
The Real Lesson in Wendy’s Surge Pricing Fiasco There was a lot of news coverage recently about Wendy’s and their decision to experiment with dynamic pricing. The hubbub started with an announcement by Wendy’s CEO on an earnings call with analysts. Rather than providing clear messaging around the change, the comment appears to be part […]
I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding the role of a Fractional CMO to how to get started […]
Ever felt like your business could do with a dash of marketing magic, but you’re not quite ready to take on the cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of hiring a Fractional Marketing Director. In essence, they are experienced marketers […]
If you’re doing research on the best places to market your B2B business, I am willing to bet you’ll come across several recommendations to build your business on LinkedIn. It’s well known that LinkedIn is a great place to meet and network with business owners and professionals, which makes it an ideal space for B2B […]
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