While a recent Pew Research study confirmed that Facebook is still the most utilized social media platform for adults, Instagram is moving up the ranks as a top engagement platform for people between 18-49. This is great news if your target audience consists of Instagram users and you’re strategically posting on the platform. However, you may […]
If you’ve been a subscriber for very long, you’ve heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let the numbers guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? Sometimes […]
Are you using AI to support content creation? If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation. If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI landscape. Google’s Helpful Update Google recently updated their search […]
Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on marketing data and best practice, not on intuition, personal preference, or assumptions. A Quick Case Study I recently completed a marketing assessment for […]
I’ve heard a lot of business owners talk recently about abandoning organic social media growth as a marketing strategy. And I get it! It can be a time suck. You may not be converting customers there. It can be exhausting to create content week after week. However, before you throw in the towel on your […]
Understanding your customers has become more crucial than ever. To truly connect with your target audience and encourage them to choose your business in a sea of choices, you need to delve deep into their wants and needs. That’s where customer personas come into play. Sometimes they are called buyer archetypes or customer avatars, but […]
Are you grappling with the massive task of generating content across multiple platforms? Social media, blogs, email marketing – the list goes on! You’re certainly not alone. Crafting valuable content is crucial, but let’s face it – it’s also time-consuming. The secret sauce for conquering this challenge? Batch content creation. Batching content can save you […]
Think of social media marketing as the secret sauce in your business barbecue – without it, things are just bland. A well-crafted marketing strategy acts as your roadmap, guiding you from mere likes and retweets to actual, wallet-opening customers. Essentially, it’s your playbook for converting social chit-chat into lucrative business chatter. Targeting Your Audience: […]
As a Washington state digital marketer, I find it is so easy for my clients to skip the marketing plan and jump into tactics. I think a lot of us do this by accident. We are excited about our new product or service, so we jump onto Instagram and post a story about it. Let’s […]
Mar·Com: Delivering your brand’s coordinated messaging to your target audience.
Getting the right message, in front of the right people, at the right time.
It’s what we do!
How can we help you grow your business?
Paid advertising can spark business growth, generate leads, and elevate brand awareness.
Digital Marketing & Paid Campaigns
The key to a comprehensive marketing strategy is high-quality data and analytics.
Marketing Assessment & Tailored Strategy
Pass the baton to a seasoned marketing expert and get back to what you do best.
Fractional Marketing & Consulting
SEO is the foundation of your marketing plan, ensuring you are visible in search.
Search Engine Optimization (SEO)
