As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach. As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]
A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
Woods MarCom will never be a big marketing agency. I stand firm in that statement because becoming a big agency doesn’t align with my values. I built my business with a vision of staying small because I love the personal relationships I create with my clients. I don’t want to get disconnected or removed from […]
When you first start a business, you feel like you’re faking it until you make it. You don’t 100% know what you’re doing and you’re taking in information through a fire hose. It’s A LOT. Wouldn’t an online business startup checklist for marketing be SO helpful? 🙂 Lucky for you, that’s what I have for […]
I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. Some of the typical digital marketing levers we discuss are tactics such as pay-per-click and buying ads on Facebook. One of the common myths that often surfaces is the belief that Facebook is no longer a […]
A beautiful website no longer stands out among the competition. Your website needs to do more than look good to attract your audience – it needs to perform well on search engines. The integration of web design and SEO is the foundation of our website services, but unfortunately, that’s not the norm in the industry. […]
The Skagit Valley Tulip Festival is close to my heart. It was one of my first jobs back in my early 20’s! I worked as a staffer and now I’m the president of the Executive Board of Directors. When I joined the Board, I recognized some areas of improvement that could drive more tourism to the […]
Email is a marketing strategy that’s been around for decades and isn’t going anywhere. It’s a tried and true method to attract, convert, and retain customers for any business. However, many business owners get stuck on how to build an email list. So today, we want to break it down for you. We’ll discuss the […]
The Real Lesson in Wendy’s Surge Pricing Fiasco There was a lot of news coverage recently about Wendy’s and their decision to experiment with dynamic pricing. The hubbub started with an announcement by Wendy’s CEO on an earnings call with analysts. Rather than providing clear messaging around the change, the comment appears to be part […]
I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding the role of a Fractional CMO to how to get started […]
Mar·Com: Delivering your brand’s coordinated messaging to your target audience.
Getting the right message, in front of the right people, at the right time.
It’s what we do!
How can we help you grow your business?
Paid advertising can spark business growth, generate leads, and elevate brand awareness.
Digital Marketing & Paid Campaigns
The key to a comprehensive marketing strategy is high-quality data and analytics.
Marketing Assessment & Tailored Strategy
Pass the baton to a seasoned marketing expert and get back to what you do best.
Fractional Marketing & Consulting
SEO is the foundation of your marketing plan, ensuring you are visible in search.
Search Engine Optimization (SEO)
