New customers often come to me wanting help setting up and managing a paid ads strategy.  However, sometimes people don’t realize that so much more goes into paid ads than just throwing an ad on Google and crossing your fingers for results.  There is a holistic customer journey people take from the point they see […]

AI is integrated into basically everything we use as business owners these days. From searching and researching to creating and managing, AI is making our lives easier.  And it’s no secret that AI is becoming increasingly more integrated into paid ad platforms. Artificial intelligence in advertising can make our campaigns more efficient, but we need […]

We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]

Dean Hayes at Rocket Mortgage is a family friend, and we are in many of the same networking groups. In 2024, I gave a presentation on local SEO to one of those groups. I talked about how there are dozens of business listing websites that could list your business information, even if you didn’t sign […]

I’ve known Kristen Keltz, the current CEO of the Skagit Valley Tourism Bureau, for over 20 years. We’ve worked on several projects and served on a few committees together over the years. When she came to me to inquire about doing website project management for their redesign, I was thrilled to work with her again. […]

Much more goes into a website than picking a pretty design template and writing about your offerings. As a web designer, I’ve talked about what it takes for a website to be designed effectively. I haven’t touched on the marketing messaging framework side too much, even though that’s extremely important to converting website visitors to […]

I’m sure you know the importance of website social proof, but I think people believe testimonials are the only option. And when you’re first starting, you don’t have any yet! So, what other types of social proof can you use to build client trust and showcase your expertise? I have eight types of social proof […]

Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]

I run a lot of website SEO audits for clients and potential clients. It’s a great way to look under the hood on your website and identify the SEO issues happening behind the scenes, secretly creating problems for your customer and for Google. There are three SEO issues I see in most audits that are […]

Chinn GYN is one of the best-kept secrets in the Skagit Valley. They provide groundbreaking women’s health services to anyone with female reproductive organs. They are inclusive, compassionate, and a judgment-free zone. Chinn GYN is doing healthcare differently and it’s changing women’s lives.  I can say that as someone who has had my life changed […]