Dean Hayes at Rocket Mortgage is a family friend, and we are in many of the same networking groups. In 2024, I gave a presentation on local SEO to one of those groups. I talked about how there are dozens of business listing websites that could list your business information, even if you didn’t sign up for the platform. And if you aren’t actively monitoring these listings, chances are your information is inaccurate!
Dean approached me afterward about my business listing management services. He was about to change office locations and knew his listings would need updating. Dean didn’t have time to do it himself (honestly, who does?), so he asked for help.
Rocket Mortgage Summary
Rocket Mortgage is a nationwide full-service home mortgage lending company. Dean Hayes is now an Executive Loan Officer with Rocket Mortgage, and was with Bay Equity Home Loans when we started working together. Rocket Mortgage has since purchased Bay Equity, so Dean was able to quickly and efficiently update all of his business listings at one time, to reflect the new brand in 2025!
Rocket Mortgage provides flexible home loan options in Skagit County, Washington and nationally. The Rocket Mortgage team helps homeowners and first-time home buyers find the right loan to fit their needs, from traditional home loans and refinancing to specialty services like VA loans and reverse mortgages.
Dean has been helping people (including me!) with mortgage loans in Skagit Valley for my entire professional career. He is very well-known in the community for his deep focus on customer service during the complex financing process. Dean makes people feel comfortable and heard through the whole process.
Business Challenges
People often remember to update their Google Business Listing but they don’t realize their business could be listed in dozens of other places. Business listing sites will pull your business information proactively, without prompting you to create a profile or sign up for their service. However, they often don’t update their information unless you reach out. And you can see the problem here – if you aren’t aware that you have a profile somewhere, you don’t know that you need to update it.
Here are a few examples of platforms most businesses are not actively managing:
- Apple
- Amazon Alexa
- Siri
- Waze
- Yellow Pages (and YP.com)
- 70 other platforms like the ones listed above…
Not updating your business information means it could be outdated and/or missing key details, which could lead to a loss of leads. If someone sees your business listing and tries to click on an old URL or visit an old office space, they’ll probably be frustrated and seek another solution.
One of the most common issues I see is inaccurate hours of operation, especially during the holidays. This is extremely frustrating!
Dean knew he was moving office buildings soon and wanted his business listings to be updated in tandem with his move, to avoid any confusion for his clients or potential clients.
Interestingly, Dean moved offices twice in the last decade. While implementing my Business Listing solution, I found references to the office two moves (and ten years) ago! That means he was appearing in search results with a decade-old wrong address across town, and would have continued to do so had we not addressed his local SEO (you can see examples in the screenshot below).
Another problem was the name of his business. Before Bay Equity was purchased by Rocket Mortgage, Dean’s correct business name was Dean Hayes Team @ Bay Equity Home Loans. I found names across business listings such as:
- Dean Hayes at Bay Equity
- Dean Hayes
- Bay Equity and Dean Hayes
- Bay Equity
Dean really wanted brand consistency and accurate information about his business posted across the internet. With his focus on customer service, Dean knows that details matter. He wanted to make sure he was easy to find and represented accurately across platforms.
Strategy and Implementation
Woods MarCom can manage business listings across the internet in one place. So, instead of contacting dozens of business listing websites to update your information directly, my tool lets me make the update once and pushes that update out across all listing platforms.
Ensuring correct information across all business listing platforms also improves your local SEO. This is a key opportunity to optimize for keywords and elevate your business listing in local search. Then with this tool, we can push those keywords out across the internet.
When Dean came to me, I entered all his correct information into the platform and then pushed it out to every business listing website from our source of truth. The process corrects inaccurate information, adds additional details, and also identifies (and allows me to suppress) duplicate information.
In short, our process ensures all your business listings, even if you aren’t aware of them, have your correct business information.
This includes your correct:
- Website
- Address
- Contact information (email and phone)
- Social media links
- Branding
- Services
- Menus
- Hours of operation and holiday hours
- and more!
You might not think about updating some of this information, so it can easily get missed! Dean had several errors in all of these categories that were affecting his lead generation efforts. I updated everything and it remains consistent today.
Business Listing Management Results
Using my Business Listing update process, I updated all of Dean’s information, cleared all the errors found in the initial report (pictured below), and even added listings to places missing a profile. The next email inquiry he got had exactly the correct business name typed out. He was so excited to have everything consistent and correct.
Some (not all) of these business listing websites are considered backlinks for your website. By correcting his website URL, I also ensured some high-quality backlinks, which will improve his overall SEO.
“Working with Woods MarCom has been an absolute game-changer for my business. I utilized their Local SEO and Business Listing management service, and I was blown away by the results. I had no idea there were so many business listing platforms out there—dozens, in fact! There’s no way anyone could keep them all updated on their own.
The process with Rachael was quick and easy, which I greatly appreciated. Not only did we get everything accurately and consistently updated across the internet, but Rachael and her team also found and corrected outdated listings from an office we moved out of almost 10 years ago! I had no idea those were still floating around in the corners of the internet.
What I love most is how simple it is to submit any updates that might be needed in the future. Knowing that even something like a law office mistakenly listed at our address can be quickly corrected gives me great peace of mind.
If you’re looking for a reliable, efficient, and thorough partner for your business’s online presence, I highly recommend Rachael Woods and Woods MarCom!”
-Dean Hayes
Why Business Listing Management Services with Woods MarCom?
I recommend every business prioritize their business listings, even online businesses. There are new platforms coming up all the time and many are creating skeleton business listings on your behalf. They are pulling information from other resources and if that information isn’t correct, you now have two places with incorrect business information.
Something important to know is that not all business listing websites will hide your address like Google can. So for someone like me who works out of their home, leaving your business listings unattended means your home address may be listed in 100 places on the internet without your knowledge. I used this tool for myself to update my business address with a street address that I use for business purposes.
Included in my business listing management service is a one-time clean-up followed by monthly updates and quarterly analytic reports. If you were to just do the one-time cleanup and never look at it again, things will start to deteriorate. Every month, I look for duplicate listings and incorrect information, and I correct necessary changes. Staying on top of updates makes things more consistent and reduces the chances of someone seeing incorrect business information.
It’s so important to keep your business information updated across the internet. It’s critical for local businesses, but every business can benefit from my business listing management services. Inquire today!
