Custom Marketing for Med Spa Strategy to Get New Patients

The med spa industry is super competitive, with new clinics popping up all the time. Cookie-cutter marketing—generic messaging with no personalization, ignoring SEO, running the same ads over and over—doesn’t work anymore. 

Patients expect a personalized experience from the very first time they’re introduced to your brand. A custom marketing for med spa strategy is key to attracting new patients and keeping them as loyal customers.

 

Understanding Your Ideal Patient

Effective marketing for med spa clinics revolves around understanding your ideal clients on an intimate level. You should know their:

• Demographics
• Motivations
• Behaviors
• Concerns
• Goals (self-confidence, anti-aging, post-partum rejuvenation, etc.)
• Objections

This blog goes over how to create buyer personas for your ideal patients. Then, you can write more effective copy, design graphics that resonate, and focus your efforts on the platforms where they spend the most time.

 

Build a Strong Digital Foundation

You would be surprised by how many med spas have websites that don’t give people enough information to make a decision. You can’t rely on foot traffic anymore—you need a strong digital foundation to bring new patients to your med spa. 

Here are a few ways to do that.

 

1. Optimize Your Website for Local SEO

Use city-based keywords on service pages to improve your chances of ranking in local search.

Some examples are:

• Botox in Austin, TX
• Laser hair removal in Denver, CO
• Hydrafacial services in Manhattan

By simply adding the city to the service name, you can target people in your area instead of those generally looking for those services. You’ll get more qualified customers who are more likely to book on your website.

 

2. Ensure a High-Converting Website Design

Once they land on your website, your web design and navigation should make it easy for users to find the information they need and book an appointment.

In practice, this looks like:

• A fast-loading website
• Mobile-friendly layout
• Clear calls to action

Integrate an online booking system to improve conversions. Nowadays, people prefer to find what they need on a website and book an appointment without talking to someone first. Make it easy for them to do that!

Here’s an inside look at our web design process.

 

3. Leverage Business Listings

This is another big marketing for med spa oversight—the importance of consistent business information across the internet.

You may have thought to create a Google Business Profile when you first started, but is the information up to date and accurate?

And what about all the other business listing sites out there that could have taken your information and share it on your behalf – like Bing, Apple Maps, Waze, Alexa, and Yelp (to name a few…)?

My business listing service makes it simple to update business information across the board, including your:

• Business name
• Website
• Location
• Contact information
• Social media links
• Services and pricing
• Hours of operation, including holiday hours (this is often overlooked!)

No matter where your business is listed on the internet, people will find accurate information, greatly improving the user experience and conversions.

 

Attract New Patients with Targeted Campaigns and Content Marketing

Now that you have the foundations of a quality marketing plan for a med spa, you can start to attract new patients and book more appointments with a custom lead generation strategy. 

 

Paid Advertising (Google Ads + Meta Ads)

Paid advertising can be a useful tool to get people in the door quickly, especially if you offer some sort of incentive, like a discount. I just wrapped a digital coupon campaign that saw some incredible results!

Whether you choose Google or Meta ads, use location-based targeting to reach nearby clients. You don’t want to waste your ad spend by showing the ad to people in a different state. Create ads promoting high-demand treatments, special events, or promotions you’re running. These typically see higher ROIs.

You can also retarget visitors who abandoned your site or booking page. They may have forgotten and need an extra reminder to book.

My client Chinn GYN had a very successful paid ads campaign. Read about the results we achieved in just 6 months here!

 

Email Marketing

Whenever someone completes a form on your website (freebie, contact, promotion, online offer, etc.), they should be added to your email list. Here, you can segment your list by interest or treatment type to send hyper-personalized messaging to them in the future. This is one of the best ways to engage your audience and improve conversions.

You can set up various email marketing campaigns to keep your med spa top of mind:

• Welcome sequence
• Weekly or monthly newsletters
• Appointment reminders
• Seasonal promotions
• Educational content

There’s honestly so much you can do with email marketing for med spas. Here’s how you can start building your email list.

 

Educational Blogging and SEO

Speaking of educational content… blogging is an amazing way to do that. Not only are you answering common patient questions, but you’re improving your SEO, too!

SEO captures organic traffic from local searchers researching treatments. You can educate them about the service and what makes your clinic unique, which helps them along the buyer’s journey.

Here are some examples of blogs you can write—just make sure to customize them to your med spa!

• What to Expect from Your First HydraFacial
• Myths vs. Facts About Laser Hair Removal
• How to Build a Post-Treatment Skincare Routine That Protects Your Results
• How to Choose a Safe and Reputable Med Spa Near You
• The Connection Between Skin Health and Mental Health

 

Social Media Strategy

Social media is a powerful marketing for med spa strategy, helping clinics engage and educate potential clients. Unlike ads or content on your website, you can do it in a less serious way, which can connect with your audience on a higher level. Your goal is to introduce your brand and start building trust.

Here are some fun things you can do on social media:

• Share behind-the-scenes videos
• Highlight staff 
• Launch promos
• Before/after transformations
• Poll your audience

Learn how to convert your social media followers to qualified leads.

 

Leverage Patient Experience to Drive Referrals

We looooove referrals! You always hear that word of mouth is the best marketing for a med spa strategy, and it’s true! When you provide an excellent experience, that client is more likely to book more treatments and tell everyone they know about your med spa.

Consider implementing referral programs and rewards for repeat clients. Some examples are:

• Refer a friend, get $50 in credit for your next treatment
• Earn loyalty points per dollar spent
• Share your experience on social media and get entered to win a giveaway
• Birthday reward program
• Buy 5 sessions, get the 6th free

I also recommend asking clients for Google reviews! You can use these on your website, and it improves your SEO because it shows Google that you’re a reputable and high-quality clinic.

 

Custom Marketing for Med Spas is Key

I know I threw a lot of information at you—that’s because there’s a lot that goes into a custom marketing for med spa strategy! It should be built around your unique brand, patients, and local market. That’s how you set yourself apart from competitors.

Partnering with an expert can help you develop a personalized growth plan. I specialize in helping med spas around the country bring in new clients, create a holistic marketing plan, and improve ROI. Schedule a call with me to learn how we can do that for your med spa.

 

FAQs About Marketing for Med Spa