When you think of a website redesign, you might think of new branding, a new layout of your website, or new offerings. While all these aspects of a brand are important, SEO plays a big role, too. With every website redesign project, we start by considering the SEO goals for each page and the website […]
I do a lot of website SEO assessments, and these are often on really beautiful websites. I open up the site on my desktop and everything looks lovely to my human eye… but then the scans come back and Google’s Core Web Vitals score lights up with bright red negativity. POOR! It reminds me of […]
Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on marketing data and best practice, not on intuition, personal preference, or assumptions. A Quick Case Study I recently completed a marketing assessment for […]
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