I’m sure you know the importance of website social proof, but I think people believe testimonials are the only option. And when you’re first starting, you don’t have any yet! So, what other types of social proof can you use to build client trust and showcase your expertise? I have eight types of social proof […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
I run a lot of website SEO audits for clients and potential clients. It’s a great way to look under the hood on your website and identify the SEO issues happening behind the scenes, secretly creating problems for your customer and for Google. There are three SEO issues I see in most audits that are […]
Showit is my preferred website hosting platform for clients. As a web designer, I’ve worked with several builders from Squarespace to Wix, but Showit website design is the best one for a beautiful, streamlined website. I love the creative freedom it brings so I can truly make my client’s vision come to life. I rebranded […]
Unfortunately, we often meet with potential clients who had a bad experience with a web designer. They may have a beautiful website, yes, but they haven’t seen any search traction in months or even years! It’s so disappointing when a business owner invests in a new website and it doesn’t show up in search engines. […]
People have access to so many different devices – laptops, smartphones, tablets, desktops… It presents a unique challenge for web designers: how to create a seamless and engaging user experience regardless of the device people use to access your website. This is where responsive web design comes in. A responsive website is a must-have – […]
Uploading images to your website can be one of the quickest killers of your website performance. When we take a great photo on our phone or create a fantastic graphic in Canva, those items are pretty much always too big for your website. Even if you “reduce file size” when downloading, it’s not enough. This […]
When you think of a website redesign, you might think of new branding, a new layout of your website, or new offerings. While all these aspects of a brand are important, SEO plays a big role, too. With every website redesign project, we start by considering the SEO goals for each page and the website […]
I do a lot of website SEO assessments, and these are often on really beautiful websites. I open up the site on my desktop and everything looks lovely to my human eye… but then the scans come back and Google’s Core Web Vitals score lights up with bright red negativity. POOR! It reminds me of […]
Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on marketing data and best practice, not on intuition, personal preference, or assumptions. A Quick Case Study I recently completed a marketing assessment for […]
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