I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. Some of the typical digital marketing levers we discuss are tactics such as pay-per-click and buying ads on Facebook. One of the common myths that often surfaces is the belief that Facebook is no longer a […]
Have you dipped your toes into paid ads? Maybe you’re apprehensive and wondering, “Do paid ads work?” As a marketing agency, we’ve worked with several clients on paid advertising campaigns, and let us just say, they absolutely work! As long as you have a paid ad strategy that aligns with your target audience’s behaviors. Don’t […]
I’ve been on a few discovery calls lately where the client mentioned they didn’t find value in leveraging paid advertising with Google. Typically, once we dig into their experience, I learn that they either DIY’ed their pay-per-click campaigns or they asked a friend to DIY Google ads on their behalf. Ultimately, the results were not […]
Imagine being in a crowd with your friends, yelling as loud as you can to be heard. But no one can hear you. Frustrating, right? That’s how it feels when your website is lost in the vast online space. Now imagine you have two powerful megaphones – SEO (Search Engine Optimization) and SEM (Search Engine […]
The Hubs and I recently took a trip to Las Vegas for the When We Were Young 90’s Punk music festival. I can confidently tell you two things about this trip: We are too old to be jamming for 12 hours in a glorified parking lot in 90-degree heat 😂. Vegas is all-in on proximity […]
If you’ve been a subscriber for very long, you’ve heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let the numbers guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? Sometimes […]
Digital display advertising has evolved over the years but remains an important tool for your marketing strategy toolbox. According to eMarketer, digital display ads accounted for over half of all global ad spending in 2021. If you’re wondering why brands invest in display ads, it’s because it offers a cost-effective way to put your advertisement […]
As a Washington state digital marketer, I find it is so easy for my clients to skip the marketing plan and jump into tactics. I think a lot of us do this by accident. We are excited about our new product or service, so we jump onto Instagram and post a story about it. Let’s […]
I want to talk about a juicy topic today and one of my favorite marketing tactics: Geofencing. Before we dive in, I always feel like geofencing is a marketing secret. Or perhaps it’s one of those topics that isn’t broached at the dinner table… The proper folk don’t talk about it. Well, I’m here […]
SEM stands for Search Engine Marketing. Some people call it Pay-Per-Click (PPC) or simply Google Ads. These terms are often used interchangeably. So what is an SEM agency? A company that specializes in search engine marketing. When we want information, to find a product or a service, or figure out music lyrics – we’ve all […]
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