Selling out farm events and experiences comes down to how clearly and consistently that experience is marketed before guests ever arrive. With more families, travelers, and locals seeking meaningful, hands-on experiences, agritourism businesses need a marketing approach that builds excitement, answers questions, and removes friction from the booking process. This agritourism marketing checklist is designed […]
If you’ve known me for very long, you’ve probably heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let marketing analytics data guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? […]
You might remember seeing Genuine Skagit Valley on the blog a few months ago. That campaign was all about paid ads, and this one is event project management for two key fundraising events for the organization that happened within three days of each other. Woods MarCom doesn’t typically offer event project management or planning as […]
A lead generation strategy needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!). The word ‘holistic’ might make you think that you have to do everything, from social media […]
The med spa industry is super competitive, with new clinics popping up all the time. Cookie-cutter marketing—generic messaging with no personalization, ignoring SEO, running the same ads over and over—doesn’t work anymore. Patients expect a personalized experience from the very first time they’re introduced to your brand. A custom marketing for med spa strategy is […]
Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community. Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]
A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]
New customers often come to me wanting help setting up and managing a paid ads strategy. However, sometimes people don’t realize that so much more goes into paid ads than just throwing an ad on Google and crossing your fingers for results. There is a holistic customer journey people take from the point they see […]
AI is integrated into basically everything we use as business owners these days. From searching and researching to creating and managing, AI is making our lives easier. And it’s no secret that AI is becoming increasingly more integrated into paid ad platforms. Artificial intelligence in advertising can make our campaigns more efficient, but we need […]
We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]
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