New customers often come to me wanting help setting up and managing a paid ads strategy. However, sometimes people don’t realize that so much more goes into paid ads than just throwing an ad on Google and crossing your fingers for results. There is a holistic customer journey people take from the point they see […]
AI is integrated into basically everything we use as business owners these days. From searching and researching to creating and managing, AI is making our lives easier. And it’s no secret that AI is becoming increasingly more integrated into paid ad platforms. Artificial intelligence in advertising can make our campaigns more efficient, but we need […]
We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
Chinn GYN is one of the best-kept secrets in the Skagit Valley. They provide groundbreaking women’s health services to anyone with female reproductive organs. They are inclusive, compassionate, and a judgment-free zone. Chinn GYN is doing healthcare differently and it’s changing women’s lives. I can say that as someone who has had my life changed […]
People see hundreds of ads a day. We are constantly bombarded with ads on social media, TV, search engines, driving down the highway, interrupting our podcasts… We can’t escape ads, so we’ve learned to tune them out. People need to see an ad several times to remember it and even more to convert. So, how […]
Are you struggling to meet your business goals? Entrepreneurs talk about goal setting a lot, but I don’t often hear how marketing goals play a role. In actuality, your goals, strategies, and tactics are how you drive real business growth! I’m narrowing down the conversation to focus on setting realistic goals that move the needle […]
I often get new leads telling me that they’re spending a lot of money on ads but not getting any conversions. One of the reasons is because they aren’t using the right ad platform. There are a few things to consider while picking the best paid ads platform, which I’ll share with you today. The […]
I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. Some of the typical digital marketing levers we discuss are tactics such as pay-per-click and buying ads on Facebook. One of the common myths that often surfaces is the belief that Facebook is no longer a […]
Have you dipped your toes into paid ads? Maybe you’re apprehensive and wondering, “Do paid ads work?” As a marketing agency, we’ve worked with several clients on paid advertising campaigns, and let us just say, they absolutely work! As long as you have a paid ad strategy that aligns with your target audience’s behaviors. Don’t […]
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