Are you using AI to support content creation?
If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation.
If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI landscape.
Google’s Helpful Update
Google recently updated their search algorithm and appear to be giving a supportive nod to the use of AI… to a point. Let me explain.
Google Search uses a helpful content system to elevate sites with original and helpful content that creates a good user experience for visitors. In short, Google wants to show sites in search results that humans will find valuable and helpful.
The helpful content approach is not new information. Google has long been against sketchy tactics like keyword stuffing or creating generic content just to hit your SEO goals.
However, the recent update to the helpful content system is interesting in what has been removed from the description.
Previous Helpful Content Definition
Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.
New Helpful Content Definition
Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.
With wide usage of AI in content creation, this clarity lets us know that AI generated content will not necessarily be downgraded or penalized by Google. Good news!
However! Don’t go wild with ChatGPT just yet. Remember that Google is still looking for helpful content. Generic, unoriginal content is still a problem.
Assembly Line Chic is not a good look for your website.
The key is to use generative AI as a tool for ideation and process improvement, not as your copy writer. Continue writing for people, with user experience as your top priority. Be authentic and genuine. Educate, add value, and entertain your audience with your unique experience and perspective.
In short, don’t be a robot. (You probably knew this last one already.)
So what’s the second AI update, you ask?
ChatGPT has the Current Tea
It was announced last week that ChatGPT now has access to the internet, giving it the ability to provide real-time responses. This is big news!
Until recently, ChatGPT was limited to information provided up to January 2022 (according to my ChatGPT account, who disagrees with the timeframe in the article I linked above).
Regardless of the historical cut off date discrepancy, generative AI will now be able to spill the tea with real-time information as the ChatGPT update rolls out in Beta.
Not everyone has access to the latest version just yet. I just asked my ChatGPT friend who Taylor Swift was dating and, sadly, he was still a bit behind the times with British actor Joe Alwyn.
But, I’m going to shake it off and be excited to know that, very soon, I’ll be able to utilize current information when I chat with my AI friend. And that makes me really excited!
A quick note: I am definitely not an expert on AI. But I love continuously learning about new technologies and finding ways to leverage them for improved efficiencies and better marketing outcomes.
If you’re curious about how I use AI in my workflows or want to chat about ways we might add some AI generated efficiencies to your marketing infrastructure, reach out. I’m happy to spill the tea on what I’m doing and recommend any of my favorite digital tools.
