Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community. Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]
Agritourism is a way for people to connect with the land, food, community, and culture in a memorable way. With travelers increasingly seeking local experiences, farms have a unique opportunity to stand out from traditional tourist activities. Succeeding in agritourism takes strategic planning, a solid business plan, and a strong digital presence. And that all […]
A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]
Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on marketing data and best practice, not on intuition, personal preference, or assumptions. A Quick Case Study I recently completed a marketing assessment for […]
I’ve heard a lot of business owners talk recently about abandoning organic social media growth as a marketing strategy. And I get it! It can be a time suck. You may not be converting customers there. It can be exhausting to create content week after week. However, before you throw in the towel on your […]
Understanding your customers has become more crucial than ever. To truly connect with your target audience and encourage them to choose your business in a sea of choices, you need to delve deep into their wants and needs. That’s where customer personas come into play. Sometimes they are called buyer archetypes or customer avatars, but […]
Are you grappling with the massive task of generating content across multiple platforms? Social media, blogs, email marketing – the list goes on! You’re certainly not alone. Crafting valuable content is crucial, but let’s face it – it’s also time-consuming. The secret sauce for conquering this challenge? Batch content creation. Batching content can save you […]
Google Business Listings are an essential component of your Local SEO strategy. Google Business Listings show up in search engine result pages (SERPs), often above optimized websites. The importance of Google Business listings cannot be overstated. According to recent studies, 46% of all Google searches have local intent, meaning that users are actively looking for […]
Digital display advertising has evolved over the years but remains an important tool for your marketing strategy toolbox. According to eMarketer, digital display ads accounted for over half of all global ad spending in 2021. If you’re wondering why brands invest in display ads, it’s because it offers a cost-effective way to put your advertisement […]
Think of social media marketing as the secret sauce in your business barbecue – without it, things are just bland. A well-crafted marketing strategy acts as your roadmap, guiding you from mere likes and retweets to actual, wallet-opening customers. Essentially, it’s your playbook for converting social chit-chat into lucrative business chatter. Targeting Your Audience: […]
As a Washington state digital marketer, I find it is so easy for my clients to skip the marketing plan and jump into tactics. I think a lot of us do this by accident. We are excited about our new product or service, so we jump onto Instagram and post a story about it. Let’s […]
A strong online presence is crucial for Washington state businesses. We all know that customers turn to search engines to find local products and services. The top five search results in Google get nearly 70% of the clicks. If you want new customers, you must be at the top of the Search Engine Results Pages […]
I want to talk about a juicy topic today and one of my favorite marketing tactics: Geofencing. Before we dive in, I always feel like geofencing is a marketing secret. Or perhaps it’s one of those topics that isn’t broached at the dinner table… The proper folk don’t talk about it. Well, I’m here […]
