A lot of medspa marketing strategies attract the wrong patients, like price-shoppers, deal-seekers, and one-time clients. Posting more or running ads doesn’t fix the foundational problem—messaging. Clear, intentional messaging filters in aligned patients and filters out the rest. And that’s exactly what you want! This messaging framework for medspas will help you build trust, elevate […]
A website redesign timeline feels so overwhelming because there’s just so much to think about! Between strategy, design, copy, SEO, and site build, it’s a lot for business owners to consider doing themselves. You might think outsourcing a website redesign means it will take a few weeks. In my experience, someone will always tell you […]
Have you heard people talking about organic SEO and wondered what it is? Maybe you know a little bit about SEO, but you’re not sure you completely get it. If this sounds like you, you’re in the right place! What does SEO mean? The letters S-E-O stand for Search Engine Optimization. SEO helps […]
Google Business Profiles are an essential component of your Local SEO strategy. Google Business Listings show up in search engine result pages (SERPs), often above optimized websites. This is particularly true for searches with navigational or transactional search intent. The importance of Google Business listings cannot be overstated. According to recent studies: 46% of all […]
Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community. Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]
Agritourism is a way for people to connect with the land, food, community, and culture in a memorable way. With travelers increasingly seeking local experiences, farms have a unique opportunity to stand out from traditional tourist activities. Succeeding in agritourism takes strategic planning, a solid business plan, and a strong digital presence. And that all […]
A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]
Have you heard the marketing buzzword ‘key selling point’ before? Key selling point, unique value proposition, competitive advantage… They all mean the same thing and more than buzzwords. It’s just as important to identify your key selling point as it is to define your mission and vision statements. Understanding and using your key selling point […]
If you haven’t noticed by now, I absolutely love working with local businesses on their holistic digital marketing strategy. I find it so fulfilling to help small businesses in my community. Today, I want to share a story about my work with SaviBank, a local community bank in Northwest Washington. We worked together for about […]
New customers often come to me wanting help setting up and managing a paid ads strategy. However, sometimes people don’t realize that so much more goes into paid ads than just throwing an ad on Google and crossing your fingers for results. There is a holistic customer journey people take from the point they see […]
AI is integrated into basically everything we use as business owners these days. From searching and researching to creating and managing, AI is making our lives easier. And it’s no secret that AI is becoming increasingly more integrated into paid ad platforms. Artificial intelligence in advertising can make our campaigns more efficient, but we need […]
We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]
Dean Hayes at Rocket Mortgage is a family friend, and we are in many of the same networking groups. In 2024, I gave a presentation on local SEO to one of those groups. I talked about how there are dozens of business listing websites that could list your business information, even if you didn’t sign […]
