I consume a lot of content, particularly business strategy and marketing podcasts. I love hearing from entrepreneurs who’ve been in the start-up trenches that I’m currently in, and business experts offering tips and tools to improve my operations. I find that listening to a favorite personality while I’m driving or walking can really spark my […]

Have you heard the marketing buzzword ‘unique selling proposition’ before? It’s more than a buzzword; it’s just as important to identify as your mission and vision statements.  Understanding and using your unique selling proposition can bring several benefits to your business, including attracting the right clients and increasing conversions. Who doesn’t want that?! So let’s […]

People see hundreds of ads a day. We are constantly bombarded with ads on social media, TV, search engines, driving down the highway, interrupting our podcasts… We can’t escape ads, so we’ve learned to tune them out. People need to see an ad several times to remember it and even more to convert. So, how […]

Keeping your Instagram feed current can feel overwhelming, particularly for small businesses wearing allllll the hats in the business. Even in my own role as a digital marketing agency owner, marketing my own business can feel like a full time job in itself. Recommendations for how to best manage your Instagram feed vary depending on […]

Are you struggling to meet your business goals? Entrepreneurs talk about goal setting a lot, but I don’t often hear how marketing goals play a role. In actuality, your goals, strategies, and tactics are how you drive real business growth! I’m narrowing down the conversation to focus on setting realistic goals that move the needle […]

As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach.  As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]

A strategy for lead generation needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!).  The word ‘holistic’ might make you think that you have to do everything, from social […]

Did you know there are dozens of platforms hosting business listings online? These platforms power everything from voice search to online maps and more. We all think of the “big” business listing platforms – Google, Bing, Yelp, etc. You may even have an account with each of these top platforms, managing them manually when anything […]

A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]

We are all looking to improve our SEO because that means we’re getting more organic traffic (and new potential customers!) to our website. But doesn’t it sometimes feel like you aren’t doing enough to improve your SEO? Or maybe you aren’t investing time into it at all. Your SEO effort is reflected in your domain […]