If you’ve known me for very long, you’ve probably heard me say “follow the data” about a million times. We don’t make marketing decisions by following our hearts or the latest trend – we let marketing analytics data guide our thinking. However, have you ever been sucked into the rabbit hole of too much information? […]
You might remember seeing Genuine Skagit Valley on the blog a few months ago. That campaign was all about paid ads, and this one is event project management for two key fundraising events for the organization that happened within three days of each other. Woods MarCom doesn’t typically offer event project management or planning as […]
Growing up in a small, agricultural community, I love working with small, local businesses and farms. It’s such a joy building a strategic digital marketing campaign to meet their unique business goals. I was thrilled when Tulip Valley Farms reached out for help with improving brand awareness, increasing website traffic, and boosting ticket sales within […]
Have you heard the marketing buzzword ‘key selling point’ before? Key selling point, unique value proposition, competitive advantage… They all mean the same thing and more than buzzwords. It’s just as important to identify your key selling point as it is to define your mission and vision statements. Understanding and using your key selling point […]
If you haven’t noticed by now, I absolutely love working with local businesses on their holistic digital marketing strategy. I find it so fulfilling to help small businesses in my community. Today, I want to share a story about my work with SaviBank, a local community bank in Northwest Washington. We worked together for about […]
New customers often come to me wanting help setting up and managing a paid ads strategy. However, sometimes people don’t realize that so much more goes into paid ads than just throwing an ad on Google and crossing your fingers for results. There is a holistic customer journey people take from the point they see […]
AI is integrated into basically everything we use as business owners these days. From searching and researching to creating and managing, AI is making our lives easier. And it’s no secret that AI is becoming increasingly more integrated into paid ad platforms. Artificial intelligence in advertising can make our campaigns more efficient, but we need […]
We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]
Dean Hayes at Rocket Mortgage is a family friend, and we are in many of the same networking groups. In 2024, I gave a presentation on local SEO to one of those groups. I talked about how there are dozens of business listing websites that could list your business information, even if you didn’t sign […]
I’ve known Kristen Keltz, the current CEO of the Skagit Valley Tourism Bureau, for over 20 years. We’ve worked on several projects and served on a few committees together over the years. When she came to me to inquire about doing website project management for their redesign, I was thrilled to work with her again. […]
Much more goes into a website than picking a pretty design template and writing about your offerings. As a web designer, I’ve talked about what it takes for a website to be designed effectively. I haven’t touched on the marketing messaging framework side too much, even though that’s extremely important to converting website visitors to […]
I’m sure you know the importance of website social proof, but I think people believe testimonials are the only option. And when you’re first starting, you don’t have any yet! So, what other types of social proof can you use to build client trust and showcase your expertise? I have eight types of social proof […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
