Digital display advertising has evolved over the years but remains an important tool for your marketing strategy toolbox. According to eMarketer, digital display ads accounted for over half of all global ad spending in 2021. If you’re wondering why brands invest in display ads, it’s because it offers a cost-effective way to put your advertisement […]
As a Washington state digital marketer, I find it is so easy for my clients to skip the marketing plan and jump into tactics. I think a lot of us do this by accident. We are excited about our new product or service, so we jump onto Instagram and post a story about it. Let’s […]
I want to talk about a juicy topic today and one of my favorite marketing tactics: Geofencing. Before we dive in, I always feel like geofencing is a marketing secret. Or perhaps it’s one of those topics that isn’t broached at the dinner table… The proper folk don’t talk about it. Well, I’m here […]
SEM stands for Search Engine Marketing. Some people call it Pay-Per-Click (PPC) or simply Google Ads. These terms are often used interchangeably. So what is an SEM agency? A company that specializes in search engine marketing. When we want information, to find a product or a service, or figure out music lyrics – we’ve all […]
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