Have you heard the marketing buzzword ‘key selling point’ before? Key selling point, unique value proposition, competitive advantage… They all mean the same thing and more than buzzwords. It’s just as important to identify your key selling point as it is to define your mission and vision statements. Understanding and using your key selling point […]
We are still in the summer months but I can’t help but think about what lies ahead… Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast! What can you do now to […]
Much more goes into a website than picking a pretty design template and writing about your offerings. As a web designer, I’ve talked about what it takes for a website to be designed effectively. I haven’t touched on the marketing messaging framework side too much, even though that’s extremely important to converting website visitors to […]
I’m sure you know the importance of website social proof, but I think people believe testimonials are the only option. And when you’re first starting, you don’t have any yet! So, what other types of social proof can you use to build client trust and showcase your expertise? I have eight types of social proof […]
Businesses tend to overlook doing a marketing analysis once they’ve developed a routine. They get into the swing of things and just keep doing what they’re doing without considering whether their strategy is working toward their business goals. A marketing assessment can give you the clarity to understand how marketing tactics directly tie into your […]
Keeping your Instagram feed current can feel overwhelming, particularly for small businesses wearing allllll the hats in the business. Even in my own role as a digital marketing agency owner, marketing my own business can feel like a full time job in itself. Recommendations for how to best manage your Instagram feed vary depending on […]
Are you struggling to meet your business goals? Entrepreneurs talk about goal setting a lot, but I don’t often hear how marketing goals play a role. In actuality, your goals, strategies, and tactics are how you drive real business growth! I’m narrowing down the conversation to focus on setting realistic goals that move the needle […]
As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach. As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]
A strategy for lead generation needs to take a holistic approach to be successful. It’s not about throwing up some Google Ads or social posts and hoping to get a bunch of new clients from them (we’ve all been there!). The word ‘holistic’ might make you think that you have to do everything, from social […]
A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
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