Make confident marketing decisions with insight from a senior-level marketing professional on your team.
Strategic Oversight
Creating repeatable processes for lead generation, content, and reporting — so your team can scale efficiently.
System Development
Build data-informed roadmaps with quarterly priorities, budget guidance, and integrated tactics.
Marketing Research & Planning
We plan and launch high-impact marketing campaigns tailored to your goals and market.
Campaign Strategy & Execution
From timelines to team coordination, we keep your marketing projects organized and on track.
Project Management
What You GEt with a Fractional Chief Marketing Officer (CMO)
Whether you need a short-term jumpstart or long-term guidance, we've got you!
Scalable Marketing Support
Gain outside insight to challenge assumptions, spark new ideas, and identify opportunities.
Providing
a Fresh Perspective
Utilize a seasoned marketing executive without the salary, benefits, or commitment.
Cost Effective Expertise
Why Choose a Fractional Marketing CMO?
Imagine having access to senior leadership experience and specialized expertise for the same cost, or less than, an entry-level employee.
Reduce the Marketing Expense, Not the Marketing Expertise
It is easy to make hiring decisions based on budget. When you pay an entry-level wage, you’ll bring in an entry-level employee with entry-level experience.
The average annual salary for a full-time Marketing Director can go beyond $200k, so the math to hire a coordinator over a director can feel like a good one for a moment.
However, you could get an experienced Fractional CMO at 20-30% of the full-time executive price tag.
Case Study Coming Soon ⟶
Genuine Skagit Valley needed a project manager to coordinate their annual event celebrating local farm to table and farm to pint bounty. From building timelines and work plans to coordinating with stakeholders, we carried the load for the organization.
Skagit Farm to Pint FEST
Read the Case Study ⟶
Visit Skagit Valley needed a new website, coordinating not just the project but also managing a variety of project partners. From developers and designers to content creators and a CRM team - this huge project was a great success!
Skagit Tourism Bureau
Each consulting project is unique, focused on the business's individual goals and what is most impactful for their team. From managing multiple vendors in a complex website build to coordinating a large event - we've got you covered!
Client Case STudies
Success!
Kristen Keltz
Skagit Tourism Bureau
Thanks to Rachael, we’ve achieved milestones we couldn’t have imagined without her.
Rachael has been an extraordinary partner to our team! She has played a pivotal role in our major website build for the Skagit Tourism Bureau, guiding us seamlessly through every step of the process. Acting as a skilled liaison between our design, CRM, and build teams, her technical expertise and exceptional ability to manage critical deadlines have been truly invaluable. Thanks to Rachael, we’ve achieved milestones we couldn’t have imagined without her.
Nicole Roozen
Skagit Valley Tulip Festival
From helping to overhaul our website to spearheading our email marketing, her insights have driven significant improvements.
Woods MarCom LLC has been a fantastic partner for our marketing needs. Rachael's expertise has been invaluable, particularly in spearheading key initiatives for the Skagit Valley Tulip Festival. From helping to overhaul our website to spearheading our email marketing, her insights have driven significant improvements. Rachel is strategic, organized, action-oriented and consistently approaches everything with a can-do, positive attitude. Highly recommend!
Jennifer Rader
FDG Web
She knows exactly what needs doing and how to bring together the various people needed to get the work done in a professional, yet genuinely fun, manner.
I have had the pleasure of working with Rachael on a number of projects over the years. She is super organized, knows exactly what needs doing and how to bring together the various people needed to get the work done in a professional, yet genuinely fun, manner. There's no one I can recommend higher. I always look forward to working with her!
LET’S CHAT
FINALLY, A CLEAR ROI FOR YOUR MARKETING INVESTMENT
Build a data-driven strategy
read more
Leads sometimes come to me wanting help setting up and managing a paid ads strategy. However, sometimes people don’t realize...
The Holistic Customer Journey Behind a Paid Ads Strategy
Paid Ads
