Today, I’d like to highlight our work with Genuine Skagit Valley, a local non-profit focused on raising awareness of local farms and producers in Skagit Valley, and sharing the importance of agriculture in our community. Part of Genuine Skagit Valley’s efforts are focused on elevating the network of amazing farmstands in the area, selling locally […]
Agritourism is a way for people to connect with the land, food, community, and culture in a memorable way. With travelers increasingly seeking local experiences, farms have a unique opportunity to stand out from traditional tourist activities. Succeeding in agritourism takes strategic planning, a solid business plan, and a strong digital presence. And that all […]
A product launch strategy needs more than just organic buzz. It needs a paid ads strategy to boost awareness, engagement, and conversions at every stage of your product launch. Before your product is introduced to the world, you want to build anticipation and consider creating an engaged waitlist. During the launch, you create urgency and […]
When you think of a website redesign, you might think of new branding, a new layout of your website, or new offerings. While all these aspects of a brand are important, SEO plays a big role, too. With every website redesign project, we start by considering the SEO goals for each page and the website […]
Email is a marketing strategy that’s been around for decades and isn’t going anywhere. It’s a tried and true method to attract, convert, and retain customers for any business. However, many business owners get stuck on how to build an email list. So today, we want to break it down for you. We’ll discuss the […]
SEO for e-commerce companies is crucial to driving organic traffic, enhancing visibility, and boosting online sales. This is particularly important for e-commerce businesses relying on holiday online sales during peak seasons! By leveraging SEO, e-commerce businesses can attract qualified buyers, improve user experience, and build a loyal customer base. If you aren’t sure how to […]
Have you dipped your toes into paid ads? Maybe you’re apprehensive and wondering, “Do paid ads work?” As a marketing agency, we’ve worked with several clients on paid advertising campaigns, and let us just say, they absolutely work! As long as you have a paid ad strategy that aligns with your target audience’s behaviors. Don’t […]
An SEO strategy should be part of every business’s marketing strategy. It increases your online visibility and helps you earn website traffic from the right people. AKA, the people actually interested in your services. Maybe you’re wondering if blogs are worth the investment. The short answer is yes – blogs can have a huge impact […]
I’ve been on a few discovery calls lately where the client mentioned they didn’t find value in leveraging paid advertising with Google. Typically, once we dig into their experience, I learn that they either DIY’ed their pay-per-click campaigns or they asked a friend to DIY Google ads on their behalf. Ultimately, the results were not […]
The Real Lesson in Wendy’s Surge Pricing Fiasco There was a lot of news coverage recently about Wendy’s and their decision to experiment with dynamic pricing. The hubbub started with an announcement by Wendy’s CEO on an earnings call with analysts. Rather than providing clear messaging around the change, the comment appears to be part […]
I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding the role of a Fractional CMO to how to get started […]
I do a lot of website SEO assessments, and these are often on really beautiful websites. I open up the site on my desktop and everything looks lovely to my human eye… but then the scans come back and Google’s Core Web Vitals score lights up with bright red negativity. POOR! It reminds me of […]
Imagine being in a crowd with your friends, yelling as loud as you can to be heard. But no one can hear you. Frustrating, right? That’s how it feels when your website is lost in the vast online space. Now imagine you have two powerful megaphones – SEO (Search Engine Optimization) and SEM (Search Engine […]
