I get the appeal of AI: faster content, lower costs, easier scaling… More businesses are relying heavily (or entirely) on AI for ads and content. But the downsides of AI that I’ve been noticing (and every consumer) is that everything is starting to sound and look the same. Businesses are working hard to differentiate themselves, […]
You should own your digital infrastructure, most importantly your website. Some might find it surprising that businesses don’t have full control, while others might feel confused about what this statement means. Here’s where this is coming from: I was recently at a conference sharing the importance of a strategic, optimized website, and businesses approached me […]
Instagram is well known as a feed of updates and content. Recommendations for managing your Instagram feedare all over the map. Some people say you must post daily, others give you specific times of day to post, or insist you must post more than once a day. (I don’t subscribe to that last one AT […]
Chinn GYN is one of the best-kept secrets in the Skagit Valley. They provide groundbreaking women’s health services to anyone with female reproductive organs. They are inclusive, compassionate, and a judgment-free zone. Chinn GYN is doing healthcare differently and it’s changing women’s lives. I can say that as someone who has had my life changed […]
I consume a lot of content, particularly business strategy and marketing podcasts. I love hearing from entrepreneurs who’ve been in the start-up trenches that I’m currently in, and business experts offering tips and tools to improve my operations. I find that listening to a favorite personality while I’m driving or walking can really spark my […]
People see hundreds of ads a day. We are constantly bombarded with ads on social media, TV, search engines, driving down the highway, interrupting our podcasts… We can’t escape ads, so we’ve learned to tune them out. People need to see an ad several times to remember it and even more to convert. So, how […]
Keeping your Instagram feed current can feel overwhelming, particularly for small businesses wearing allllll the hats in the business. Even in my own role as a digital marketing agency owner, marketing my own business can feel like a full time job in itself. Recommendations for how to best manage your Instagram feed vary depending on […]
Are you struggling to meet your business goals? Entrepreneurs talk about goal setting a lot, but I don’t often hear how marketing goals play a role. In actuality, your goals, strategies, and tactics are how you drive real business growth! I’m narrowing down the conversation to focus on setting realistic goals that move the needle […]
As a fractional CMO, I work with all types of businesses. From large-scale to solopreneurs, everyone’s marketing needs are different. A marketing budget breakdown should never be a one-size-fits-all approach. As you plan your marketing budget for the year, consider the areas you already invest in that are working well and aren’t working toward your […]
Did you know there are dozens of platforms hosting business listings online? These platforms power everything from voice search to online maps and more. We all think of the “big” business listing platforms – Google, Bing, Yelp, etc. You may even have an account with each of these top platforms, managing them manually when anything […]
A fractional or freelance CMO (Chief Marketing Officer) helps with a little bit of everything on the marketing side for small businesses. I analyze your current needs, craft an action plan, and work on the implementation. Hiring a full-time CMO can be cost-prohibitive, while a freelance CMO works on an as-needed and project basis, ensuring […]
We are all looking to improve our SEO because that means we’re getting more organic traffic (and new potential customers!) to our website. But doesn’t it sometimes feel like you aren’t doing enough to improve your SEO? Or maybe you aren’t investing time into it at all. Your SEO effort is reflected in your domain […]
Showit is my preferred website hosting platform for clients. As a web designer, I’ve worked with several builders from Squarespace to Wix, but Showit website design is the best one for a beautiful, streamlined website. I love the creative freedom it brings so I can truly make my client’s vision come to life. I rebranded […]
