Build a Marketing Strategy with Customer Research

Build a Marketing Strategy with Customer Research

Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic - data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing...

Prep for Holiday Shopping Season

Prep for Holiday Shopping Season

We are still in the summer months but I can't help but think about what lies ahead... Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast!...

What is SEM?

What is SEM?

SEM stands for Search Engine Marketing. Some people call it Pay-Per-Click (PPC) or simply Google Ads. These terms are often used interchangeably. When we want information, when we want to find a product or a service, when we want to find music lyrics – we’ve all done...