What is Geofencing?

What is Geofencing?

I want to talk about a juicy topic today and one of my favorite marketing tactics: Geofencing. Before we dive in, I always feel like geofencing is a marketing secret. Or perhaps it's one of those topics that isn't broached at the dinner table... The proper folk don't...

What is SEM?

What is SEM?

SEM stands for Search Engine Marketing. Some people call it Pay-Per-Click (PPC) or simply Google Ads. These terms are often used interchangeably. When we want information, when we want to find a product or a service, when we want to find music lyrics – we’ve all done...

What is SEO?

What is SEO?

Have you heard people talking about SEO and wonder what it is? What is SEO? Why is SEO important? Why do we talk about it so much in the context of marketing and websites? Maybe you know a little bit about SEO but you’re not sure you completely get it. If this sounds...