How to Build a Marketing Plan

How to Build a Marketing Plan

It is so easy to skip the marketing plan and jump into tactics. I think a lot of us do this by accident. We are excited about our new product or service, so we jump onto Instagram and post a story about it. Let's GOOOOOO! But wait. What is the marketing plan? It's...

Prep for Holiday Shopping Season

Prep for Holiday Shopping Season

We are still in the summer months but I can't help but think about what lies ahead... Holiday Shopping Season We are a few short weeks away from holiday shopping season. No matter what you consider to be the start of the holidays, shopping season is coming up fast!...

What is SEM?

What is SEM?

SEM stands for Search Engine Marketing. Some people call it Pay-Per-Click (PPC) or simply Google Ads. These terms are often used interchangeably. When we want information, when we want to find a product or a service, when we want to find music lyrics – we’ve all done...