How do SEO and SEM Work Together?

How do SEO and SEM Work Together?

Imagine being in a crowd with your friends, yelling as loud as you can to be heard. But no one can hear you. Frustrating, right? That's how it feels when your website is lost in the vast online space. Now imagine you have two powerful megaphones - SEO (Search Engine...

Build a Marketing Strategy with Customer Research

Build a Marketing Strategy with Customer Research

Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic - data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing...