Case Study: Restaurant Marketing

Aug 3, 2023

Restaurant marketing elevated this business in 1 month, with 3 simple marketing products

Restaurant Marketing Specifics Combining multiple restaurant marketing tools can be an effective strategy for dining and entertainment venues to increase their online visibility, attract more customers, and ultimately boost their revenue.

Restaurants need to implement innovative marketing strategies that can help them stand out from the crowd. Programmatic display, device ID, and microproximity (also known as geofencing) are three powerful tools that can be used together to create effective restaurant marketing campaigns that boost business for dining and entertainment venues.


About the Digital Marketing Tools

  • Programmatic display is automated technology to place digital advertisements in front of your audience in real-time. It uses data to target specific audiences based on their interests, demographics, and behavior.
  • Device ID is a unique identifier assigned to each smartphone or tablet that allows advertisers to track online behavior and deliver targeted ads to their devices.
  • Geofencing is a location-based technology that allows businesses to create virtual boundaries around specific locations and deliver targeted ads to users who enter the geofenced area.


Better Together: Using Multiple Restaurant Marketing Tools Gets Better Results

 When used together, programmatic display, device ID, and geofencing can create a highly effective microproximity marketing campaign for dining and entertainment venues. By using these technologies to target specific audiences based on their interests, demographics, and behavior, dining and entertainment venues can increase foot traffic, drive engagement, and boost revenue.

For example, a restaurant can use programmatic display to deliver ads to customers who have previously visited the restaurant, device ID to track their online behavior and interests, and geofencing to target them with a special offer when they are nearby.

As competition in the food and entertainment industry continues to intensify, implementing innovative marketing strategies like these is crucial for success.

Dining & Entertainment Venue Objectives

To drive foot traffic, increase the number of reservations to the client’s evening dinner shows, and extend customers’ visits to stay after to enjoy the client’s nightclub.

Restaurant Marketing Outcomes

The Bottom Line: Strategies and Solutions

  • Used a top-of-funnel strategy utilizing Programmatic Display, Device ID, and Microproximity to grow brand awareness in the local area
    • The campaigns targeted individuals aged 21 and older
  • A conquest targeting strategy was used through Device ID to send display ads to local residents who had visited the client’s competitors in the previous six months.
  • Research shows that multi-pronged campaigns that utilize 3 or more products are the most successful!



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