Case Study: Realtor Marketing

Jun 1, 2023

Realtor marketing increases visibility and engagement through Local SEO campaign

Digital Marketing specifications for real estate case study

You would be hard pressed to find a space on our website that doesn’t underscore our belief in having a strong online presence. In this case study, we focus on the impact of a local SEO campaign for a realtor in the Midwest.

In today’s digital age, potential clients turn to the internet to find realtors in their area. That’s why it is vital that realtors have a solid SEO strategy in place. This ensures they are rising to the top in search results while providing accurate, and engaging, content that convert browsers into real estate clients.

With any SEO strategy, the first step is to identify the key terms and phrases potential clients use to search for real estate services in their area. Then we optimize the Google Business Profile(s), website content, and local directory listings. This ensures they are appearing at the top of search engine results pages for those keywords.

As you can see, the results of this realtor SEO campaign were impressive. Within just a few months of launching the local SEO campaign, the realtor saw a substantial increase in traffic to their Google Business Profile. This resulted in more phone calls and inquiries from potential clients. This Realtor Marketing case study demonstrates how investing in a targeted local SEO campaign can have a significant impact on a real estate professional’s business.

Want to learn more about SEO? Learn more on our blog post explaining the importance of SEO.

 

Realtor Marketing Campaign Objective

The client sought to drive local awareness to win new business and increase Google reviews. 

 

Marketing Strategy and Solutions

  • The marketing team monitored local SEO campaigns closely to ensure relevancy and accuracy across all top-tier listings. 

  • Photos were optimized and added quarterly. 

  • Google Business Profile (GBP) listings were configured and checked for quality assurance on Google Maps and Search. 

  • Local schema was implemented. 

  • The above tactics allowed the realtor’s brand name to be considered more reputable by updating and managing each Google Business Profile (GBP) listing and ensuring that listings were uniform across directories. 

 

Digital marketing results for real estate company

 

If you want to learn more about local SEO and how you can implement a comprehensive SEO strategy into your business, reach out to our team for a free consultation. Local SEO helps your business rise to the top of local listings when potential customers are looking for your service online.

 

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