Case Study: Dental Clinic Marketing

May 17, 2023

Dental clinic marketing increases patient visits through Local SEO campaign

Digital Marketing specifics for Dental Case Study

Small dental clinics face challenges when it comes to growing patient volumes and building their brand. There are numerous barriers to practice growth, from competition from larger dental groups to limited marketing resources. In this case study, we look at the impact of a local SEO campaign on a small dental clinic in the south.

Local SEO (Search Engine Optimization) is a foundational investment that every healthcare practice should make. Local SEO campaigns focus on elevating the profile of your Google Business listings so your listings show up above the listings of other practices, or businesses,  when potential patients are searching for dental services online.

By implementing a targeted local SEO strategy, the dental clinic achieved significant results including increased patient appointments and boosted engagement on their Google Business Profile.

 

Dental Clinic Marketing Campaign Objectives

Increase inquiries to the clinic and grow the number of new patients 

 

“In October 2021, the client was only seeing about 10 new patients per month. This went up to 14 in February 2022, and in March they had 15 new patients. In April they had 22 new patients! The client is absolutely thrilled. This is ALL due to the Local SEO!”  – Client Testimonial

 

Marketing Strategy and Solutions

  • The team completed monthly optimization tasks, such as boosting the Google Business listing, creating backlinks, top-tier citation management, and geo-niche citations. This consistent work to optimize listings significantly impacts view metrics.
  • Increased views can lead to increased engagement and more revenue. Clicks, driving directions, and phone calls correlate directly with return on investment (ROI) and people who select your business for goods & services. 
  • Throughout the campaign, the team created and managed the most important Top Tier Directories as they related to the dental industry. 
  • The team also incorporated a feature allowing the clinic’s information to be distributed by three additional data aggregators.

digital marketing data points for dental clinic

If you want to learn more about Local SEO and learn how you might implement this strategy into your business, reach out to our team for a free consultation. Local SEO makes sure your business is at the top of the local listings when potential patients, or customers, are looking for your service online.

 

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