The Digital Marketer’s Guide

Do you want free tips, tools, and actionable steps to elevate your role as a digital marketer? Interested in case studies that show the value of digital marketing strategy and tactics? Look no further than the our Digital Marketers Guide, a blog focused on providing free resources and suggestions to boost marketing outcomes for small businesses.

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Two AI Updates for your Content Creation Strategy

Two AI Updates for your Content Creation Strategy

Are you using AI to support content creation? If not, you can skip the updates below and check out this Forbes article on how to use generative AI for content creation. If yes, queue the David Bowie and get excited about a couple of recent ch-ch-changes to the AI...

Football is Like Website SEO

Football is Like Website SEO

When it comes to website SEO, you must playing the long game. SEO strategy is like football strategy that way. Allow me to explain! If you're anything like my family, football is playing loud in my living room all day on Sundays this time of year. You may even see us...

Don’t follow your heart, follow marketing data

Don’t follow your heart, follow marketing data

Every one of my favorite musicians will disagree with me on this statement, but you should never follow your heart when it comes to marketing. Your marketing strategy should be built on data and best practice, not on intuition, personal preference, or assumptions....

Should You Quit Using Organic Social Media?

Should You Quit Using Organic Social Media?

I’ve heard a lot of business owners talk recently about abandoning organic social media growth as a marketing strategy. And I get it! It can be a time suck. You may not be converting customers there. It can be exhausting to create content week after week. However,...

Three SEO Issues You Can Fix Yourself

Three SEO Issues You Can Fix Yourself

I run a lot of SEO audits for clients and potential clients. It's a great way to look under the hood on your website and identify the SEO issues happening behind the scenes, secretly creating problems for your customer and for Google. There are three SEO issues I see...

How to Create Customer Personas

How to Create Customer Personas

Understanding your customers has become more crucial than ever. To truly connect with your target audience and encourage them to choose your business in a sea of choices, you need to delve deep into their wants and needs. That's where customer personas come into play....

How to Boost Productivity with Batch Content Creation

How to Boost Productivity with Batch Content Creation

Are you grappling with the massive task of generating content across multiple platforms? You’re certainly not alone. Crafting valuable content is crucial, but let's face it—it's also time-consuming. The secret sauce for conquering this challenge? Batch content...

Case Study: Healthcare Clinic

Case Study: Healthcare Clinic

Healthcare Clinic Achieves 10x ROI from 3-Month Marketing Campaign It is well known that patients actively seek healthcare information and services online. Healthcare marketing strategies such as targeted display and paid search provides healthcare clinics the tools...

Why Do I Need a Google Business Profile?

Why Do I Need a Google Business Profile?

Google Business Listings are an essential component of your Local SEO strategy. Google Business Listings show up in search engine result pages (SERPs), often above optimized websites. The importance of Google Business listings cannot be overstated. According to recent...

My Favorite Marketing Podcasts

My Favorite Marketing Podcasts

I consume a lot of content, particularly business strategy and marketing podcasts. I love hearing from entrepreneurs who’ve been in the start-up trenches that I'm currently in, and business experts offering tips and tools to improve my operations. I find that...

What are Digital Display Ads?

What are Digital Display Ads?

Digital display advertising has evolved over the years, but it remains an important tool for your marketing strategy toolbox. According to eMarketer, digital display ads accounted for over half of all global ad spend in 2021. If you're wondering why brands invest in...

Case Study: Restaurant Marketing

Case Study: Restaurant Marketing

Restaurant marketing elevated this business in 1 month, with 3 simple marketing products Combining multiple restaurant marketing tools can be an effective strategy for dining and entertainment venues to increase their online visibility, attract more customers, and...

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