The Digital Marketer’s Guide

Do you want free tips, tools, and actionable steps to elevate your role as a digital marketer? Interested in case studies that show the value of digital marketing strategy and tactics? Look no further than the our Digital Marketers Guide, a blog focused on providing free resources and suggestions to boost marketing outcomes for small businesses.

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Data-Driven Marketing on The Basic B Podcast

Data-Driven Marketing on The Basic B Podcast

I was so excited to sit down with Brittany Herzberg, fellow SEO guru and Case Study Copywriter. Brittany recently launched her SEO-focused marketing podcast The Basic B and we got down to business drinking coffee and talking about all the things – from understanding...

Understanding Google’s Core Web Vitals

Understanding Google’s Core Web Vitals

I do a lot of website SEO assessments, and these are often on really beautiful websites. I open up the site on my desktop and everything looks lovely to my human eye… but then the scans come back and Google’s Core Web Vitals score lights up with bright red negativity....

How do SEO and SEM Work Together?

How do SEO and SEM Work Together?

Imagine being in a crowd with your friends, yelling as loud as you can to be heard. But no one can hear you. Frustrating, right? That's how it feels when your website is lost in the vast online space. Now imagine you have two powerful megaphones - SEO (Search Engine...

How to Build an Instagram 9-Grid

How to Build an Instagram 9-Grid

Keeping your Instagram feed current can feel overwhelming, particularly for small businesses wearing allllll the hats in the business. Even in my own role as a digital marketing agency owner, marketing my own business can feel like a full time job in itself....

The Benefits of a Fractional Marketing Director

The Benefits of a Fractional Marketing Director

Ever felt like your business could do with a dash of marketing magic, but you're not quite ready to take on the full cost and commitment of a full-time Chief Marketing Officer? Welcome to the club. This is where we start exploring the benefits of using a Fractional...

Build a Marketing Strategy with Customer Research

Build a Marketing Strategy with Customer Research

Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos to collaborate on a podcast episode focused on my favorite topic - data-driven marketing strategies! The Duo Collective is a small marketing agency in the midwest specializing...

That Time I Was Kicked Off LinkedIn

That Time I Was Kicked Off LinkedIn

If you're doing research on the best places to market your B2B business, I am willing to bet you'll come across several recommendations to build your business on LinkedIn. It's well known that LinkedIn is a great place to meet and network with business owners and...

When to Switch to an Instagram 9-Grid (Static Post Feed)

When to Switch to an Instagram 9-Grid (Static Post Feed)

Instagram is well known as a feed of updates and content. Recommendations for how to best manage your Instagram feed are all over the map. Some people say you must post daily, others give you specific times of day to post or insist you must post more than once a day....

Difference Between Full-Time and Fractional CMO

Difference Between Full-Time and Fractional CMO

When it comes to steering your company's marketing, you have options. The choice between a full-time Chief Marketing Officer (CMO) and a Fractional CMO is like choosing between owning a luxury car or hiring an Uber-luxury ride only when you need it. A full-time CMO,...

Micro-Proximity Marketing In Action

Micro-Proximity Marketing In Action

Last weekend the Hubs and I took a trip to Las Vegas for the When We Were Young 90’s Punk music festival. I can confidently tell you two things about this trip: We are too old to be jamming for 12 hours in a glorified parking lot in 90-degree heat. Vegas is all-in on...

Five Tips to Fix Your IG Feed

Five Tips to Fix Your IG Feed

While a recent Pew Research study confirmed that Facebook is still the most utilized social media platform for adults, Instagram is moving up the ranks as a top engagement platform for people between 18-49. This is great news if your target audience consists of...

What Marketing Metrics Should You Track?

What Marketing Metrics Should You Track?

If you've been a subscriber for very long, you've heard me say "follow the data" about a million times. We don't make marketing decisions by following our hearts or the latest trend - we let the numbers guide our thinking. However, have you ever been sucked into the...

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